Holly Willoughby’s £5 lipstick is perfect for a subtle pop of colour

This Morning‘s Holly Willoughby is the queen of the high street wardrobe find, with her on-screen fashion archive full of gems from brands like Marks & Spencer and & Other Stories. But she’s not just got an eye for affordability when it comes to her outfits – she’s also great at hunting down purse-friendly beauty buys that we can all afford to add to our own collections.

Case in point? The £5 lipstick she just shared on her Instagram account, showcasing the way it gives a sleek, wearable pop of colour to the lips, even when you’re in front of the camera.

Before filming, Holly posted a picture of herself debating her lip colour choices for the day, asking her followers: ‘Coral or plum? Top lip or bottom lip? Decisions decisions?’ And as the latter won out, she took to her story to reveal the brand and shade: Lavera Beautiful Intense Colour Lipstick in the shade Pink Orchid.

holly Willoughby Lavera lipstick
Instagram/Holly Willoughby

‘It looks stunning,’ wrote one fan, and another agreed: ‘It’s a lovely colour’, while many others asked the star to share her beauty secret.

‘For those asking, it is this lipstick, in Pink Orchid,’ Holly responded in a quick clip filmed before the show, flashing the end of the tube towards the screen. ‘It’s nice!’

Lavera is a natural, organic cosmetics line that isn’t stocked in most high street pharmacies like Boots and Superdrug, but there are dozens of retailers who sell it online. A bullet typically retails for around £9.99, but we’ve managed to track it down on sale for just over a fiver – you can’t say fairer than that.

holly Willoughby Lavera lipstickBeautiful Lips Colour Intense by Lavera, £5.32, Parfum Dreams

As a long-time ambassador for Garnier and well-documented fan of Liz Earle (she counts both the cult Cleanse & Polish  and Eye Bright soothing lotion among her favourites), the star’s lipstick is just another budget-friendly buy we’ll be shopping for, stat. Keep them coming, Holly!