High street fave H&M has just launched its new summer 2021 swimwear collection and it’s the brand’s most sustainable to date, not to mention the stunning body positive campaign that accompanies it.
Including one-pieces and bikinis, the collection is made from sustainably sourced fabrics, such as recycled polyester from textile waste and recycled bottles, with a smooth matte or scrunchy crinkle finish. Consisting of a colour palette of rust, shimmery pink, black and white, each style is available in most of the colours, so you can always find what suits you best.
From bandeau tops and halter necks to crop top styles, one-shoulder pieces and even a sweet off the shoulder Bardot-style top – all available in sizes 4-22 – you’re sure to find a bikini style that suits you and makes you feel the most comfortable.
H&M say that the collection ‘aims to change how women feel in their swimwear’ and that it ‘captures an unapologetic feminine strength, embracing silhouettes that celebrate all bodies and forms.’
With pieces starting from just £3.99, this is one of the most affordable sustainable collections we’ve seen on the high street, making conscious shopping available to all.
Marie Östblom, head of design womenswear at H&M, said: ‘I’m particularly proud of the fabrics in this swimwear collection, it’s our most sustainable swimwear collection thus far, and all of the designs are made of at least 85% recycled polyester. We’re so pleased to offer inclusive sizing with this swimwear collection, too.’
Check out some of the piece below and browse the full collection online at hm.com.