Since its inception in 1831, Harvey Nichols has been one of the most luxurious department stores in the UK, known for its vast selection of labels, imposing store structures and iconic signs boasting the names of its two founders, Benjamin Harvey and James Nichols.
But that’s all set to change this September, because the store is rebranding – for a very special reason.
As of this week, Harvey Nichols will be known as Holly Nichols, ‘a literal show that women are taking over’ marking the arrival of four new floors of fashion for women at the Knightsbridge flagship, and a host of new starry names on the rails.
‘Harvey Nichols has a long history of supporting women in the workplace,’ the brand explains. The founder of Harvey Nichols, Benjamin Harvey first opened a linen shop on the corner of Knightsbridge and Sloane Street in 1831. But it was his wife Anne who led the company when James died in 1850, and it was she who forged the hugely successful partnership with James Nichols to form Harvey Nichols & Co.’
‘From such respected beginnings, Harvey Nichols has continued to champion gender equality – both opportunities and resources – throughout its business. Currently seven out of nine of the company’s board members are women.’
Now, everything from the storefront to the website (hollynichols.com) has been updated to reflect this commitment and the new lines, along with a new roster of events including trunk shows and talks from inspirational women.
‘We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today,’ Deb Bee, Group Marketing & Creative Director Harvey Nichols, commented.
‘Our Knightsbridge flagship now has four floors dedicated to womenswear – and we’ve ramped up our range of our beauty services to suit women’s often demanding lifestyles. Our newly refurbished First Floor is shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make. We’ve created a shopping experience for our female customers like no other.’