Just when we though Gwyneth Paltrow’s Goop empire couldn’t possibly expand any further, the Oscar-winner turned entrepreneur has shown us that she’s got yet another trick under her sleeve – dominating the TV world.
It has been confirmed that the lifestyle and wellness brand, which was first founded by the Hollywood star a decade ago and has been growing from strength to strength ever since, has sealed a deal for a new docuseries with Netflix.
The yet-to-be-titled series will consist of 30-minute episodes hosted by Goop’s editors, chief content officer Elise Loehnen and Paltrow herself, and is set to hit the streaming giant this autumn. While little has been given away about the show, we do know that in true Goop style, each episode will utilize experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.
Speaking to Variety, Loehnen of the new deal: ‘We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that.’
Loehnen and her content team of 20 will work closely with Netflix in the production of the docuseries to portray the Goop-approved aesthetics and quality of storytelling surrounding issues like mental, physical and sexual health, as well as addressing larger thematic questions the Goop audience has about leading optimal lives.
As well as the Netflix deal, Goop are also working on an exclusive podcast partnership with Delta Airlines, which will be led by their in-house beauty expert Jean Godfrey-June. The company also has a food program hosted by an award-winning chef, and a Goop book club featuring author interviews and reviews in the works. In other words, they’re taking over the world and we’re on board for it all.