Here at YOU magazine, we love a good midi dress just as much as the next person. But it’s not often that one particular piece causes quite as much of a stir as Kitri’s Lenora Pink Cotton Check Midi Dress.
The £125 outfit, which comes in sizes 6-16, has made headlines with its status as the most in-demand item of the season, after it sold out in all sizes in just 24 hours when it landed on the brand’s website back in March.

After the initial surge of sales, the pink checked Lenora then racked up a waiting list of more than 500 fashion fans who couldn’t wait to get their hands on it – but you’ve guessed it, it sold out once again, and now won’t be available until June.
We can absolutely see why the dress has proved to be such a hit – its flattering fit, on-trend print, and super-chic details (we see you, tie sleeves and square neckline) are all the right ingredients for an summer wardrobe star.

Lenora Pink Cotton Check Midi Dress, £125, Kitri (to be restocked in June)
But while you can sign up to the waiting list for the next batch of Lenora here, we’ve also scoured the high street for other gingham dresses that’ll keep you chic in checks until there’s another shot at living the Kitri dream.
According to LIKEtoKNOW.it, searches for gingham dresses are on the rise in general, having shot up by 1000 per cent in recent weeks, so you’ll certainly be in good company. And as an added bonus, these options are all a little easier on the purse strings too…
7 affordable alternatives to Kitri’s sellout gingham dress
Sweet and simple
Moon River Gingham Midi Dress, £72, ASOS
Seen in green
Pretty in purple
Lilac Gingham Midi Dress, £42, Miss Selfridge
Hello yellow
Gingham Linen Midi Wrap Dress, £95, & Other Stories
Picnic pick
Basile Checked Buttoned Dress, £79, La Redoute
Stay in neutral
Checked Linen Dress, £49.99, Mango