We’d all love to have celeb-worthy hair, but without a team of hair stylists on speed dial or a bathroom cabinet bursting with expensive products, it can be tricky to achieve that same level of glossy, swishy glamour in our locks. Until now that is, as hair stylist to the stars Frederic Fekkai has just dropped his own line of haircare products, named FEKKAI.
With his celebrity clientele, which includes the likes of Scarlett Johansson, Gwyneth Paltrow, Renée Zellweger, Sandra Bullock and Hillary Clinton, to name a few, and some 30 years expereince in the industry, you can guarantee that Frederic’s first foray into hair care will deliver salon-level results from the very first use.
Sustainability is also very close to Frederic’s heart, and so the whole range will come encased in 100 per cent recyclable packaging, 95 per cent of which is made from recycled materials that have been rescued from the ocean.
In the brand’s first year alone they’re promising to repurpose 64 million grams of plastic – that’s roughly 7 million plastic bottles. All that and the packaging design is oh-so pretty that you’ll want to leave it all out on display in your bathroom.
As for the formulas themselves, they’re all vegan and cruelty-free, as well as being completely rid of silicone, parabens and sulfates. The product line is made up of five collections, each with a different focus, be that blonde hair, coloured hair, strength, volume or gloss. F
rom shampoos and conditioners to hair masks and perfecting crème, whatever your hair’s desire, there will be something in the new FEKKAI range that can help it.
The brilliant gloss multi-tasker perfecting crème looks like a particularly exceptional product as it promises to give ‘flat, frizzy hair the TLC it needs,’ according to Selfridges.
‘Rich in antioxidants and vitamins A and E, organic French olive oil (cold-pressed in Provence) is the key ingredient in this clean formula. Helping to replenish moisture levels and protect colour, it boosts radiance for smooth, glossy locks.’