Insta-famous lingerie brand Dora Larsen has 40 per cent off dozens of styles right now

Investing in high quality, gorgeous underwear is the perfect self-gift, especially when it comes from a luxury independent brand like Dora Larsen. Now in its fourth year, Dora Larsen has garnered cult status for its technicolour styles that speak to the modern woman by turning sexy on its head.

And while the price points certainly don’t reach the dizzying three-figure heights of some other luxe lingerie brands, prices hover around the £60 mark for an underwire bra and upward of £30 for a pair of knickers, meaning the dreamy styles can still sometimes seem just a little out of reach for an everyday purchase. However, when they go and launch a sale with up to 40 per cent off selected SS20 styles, well, it would be rude not to treat ourselves, wouldn’t it? The biggest challenge now is which set(s) to go for…

Dora LarsenEach range always spans a number of fits and styles – bras come in padded underwire, balconette and unpadded soft styles, while knickers range from high waist to low rise and thong – so there’s something to suit and flatter everyone. But it’s the bespoke colour palettes that are the real attraction – technicolour clashes of bright and subtle hues that shouldn’t work but really, really do make for a unique collection of highly covetable contemporary lingerie: think pastel lime and lilac; flamingo pink and mustard; lemon yellow and royal purple.

You’ll find all these and more in the current sale, where £56 bras are now £33; previously £38 knickers are now a more affordable £22. It’s still a luxury, but with a few pounds spared for those of us who love a bargain. Additionally, you can also currently get free shipping on orders over £100 and free UK returns.

A favourite of the fashion influencer set, Dora Larsen can count Estée Lalonde, Natalie Lee of @stylemesunday and many more as fans, so pieces are, naturally, disappearing fast. If you fancy snapping up some Dora Larsen for less, we suggest heading to the website now to bag your favourite styles.

If you need some guidance, these are our personal highlights from the Dora Larsen sale.

8 best things to buy in the Dora Larsen up to 40 per cent off sale

Celi bra
Dora Larsen

Celi Underwire Bra, £33 (was £56), Dora Larsen

Celi knickers
Dora Larsen

Celi High Waist Knicker, £22 (was £38), Dora Larsen

Marlowe bra
Dora Larsen

Marlowe Half-Pad Balconette Bra, £34 (was £58), Dora Larsen

Marlowe knickers
Dora Larsen

Marlowe Seamless Back Knicker, £19 (was £32), Dora Larsen

Ana bra
Dora Larsen

Ana Half-Pad Balconette Bra, £43 (was £58), Dora Larsen

Laura knickers
Dora Larsen

Laura Low Rise Knicker, £16 (was £32), Dora Larsen

Rosa bra
Dora Larsen

Rosa High Apex Underwire Bra, £28 (was £56), Dora Larsen

Frankie knickers
Dora Larsen

Frankie Low Rise Knicker, £19 (was £32), Dora Larsen