Shopping for jeans is very few people’s favourite task. Unflattering lighting in store changing rooms aside, there are so many fits, fabrics, shapes and sizes when it comes to denim that finding your perfect pair can be a disheartening process.
It’s for the reason that a tweet from Chloe Martin, a teenager based in Scotland, has resonated with thousands of commenters around the world – as it highlights just how confusing the labelling on trousers can be.
Chloe shared a picture of a selection of pairs of jeans from her wardrobe, all with visibly variable waistbands. ‘Incase you’ve ever wondered why women get so frustrated with our clothing sizes – every pair of jeans pictured, is a size 12,’ she explained.
‘And you know what’s even funnier, the very bottom pair fit me perfectly, the 2nd pair from the top, are too small, how does that even make sense when the top pair is bigger????’
Her post quickly received more than 100k retweets and 260k likes, with hundreds of commenters saying that found the scenario all too relatable.
‘I know exactly what you mean, I have clothes in my wardrobe ranging from a size 8 to a 16 – all of which fit me,’ one wrote in response. ‘Cannot figure out what size I am.’
‘I have even noticed the same item of clothing can fit in one colour and not another! Ridiculous!’ another agreed, while a third echoed: ‘Very hard to have a positive body image when the fashion retail industry seems to work very hard to just make you feel inadequate.’
The jeans pictured were from New Look, Matalan, Pull & Bear, George at Asda, and Bershka, where Chloe had actually purchased two size 12 pairs, both of which appeared to measure up differently.
Speaking to Metro, Chloe herself added: ‘I’m surprised that a tweet about jeans could reach so many people, but honestly, I feel like women are so sick of being made to feel larger than they are because clothing stores sizes are terrible,’ she said.
‘A lot of high street stores target young women to buy their clothes and they’re giving young women the impression that they need to go up a size when in reality it’s the store’s fault. There doesn’t seem to be an ideal size 12 or any other size because from the picture we can all see clearly that they are totally different.’