No matter how many people you end up catering for this year, it’s always a good idea to make sure you’re not paying over the odds for your Christmas dinner. While for some the festive season is an opportunity to indulge in foodie luxuries they might not otherwise invest in, many of us are always on the hunt for the best possible deal, especially when it comes to the big turkey feast itself.
If you’re focused making your Christmas as affordable as possible this year, you might be interested to know that the cheapest store to pick up all of the trimmings in is your local Asda – according to a new survey conducted by the experts at online price tracking website alertr.co.uk, at least.
The research compared the cost of 18 staple foods likely to be found on your Christmas dinner table, including turkey, pigs in blankets, potatoes, parsnips, sprouts, cranberry sauce and stuffing.
Asda beat the likes of Morrisons, Iceland and Tesco to the coveted top spot, with Sainsbury’s, Waitrose and Ocado coming out as the most expensive three supermarkets when it comes to picking up the equivalent meal.
The cheapest supermarket for Christmas dinner 2020
1. Asda – £43.84 – (£12.77 cheaper than last year)
2. Morrisons – £50.00 – (£2.75 cheaper than last year)
3. Iceland – £50.50 – (£6.66 cheaper than last year)
4. Tesco – £51.51 – (£14.35 cheaper than last year)
5. Sainsbury’s – £53.47 – (£10.67 cheaper than last year)
6. Waitrose – £63.93 – (£24.57 cheaper than last year)
7. Ocado – £88.84 – (34p more expensive than last year)
If you’re surprised not to see retailers such as Lidl and Aldi hailed as the cheapest supermarket for Christmas dinner, you’re not alone – but there’s a good reason for this. These stores were not included in the research due to the inability for customers to shop full ranges online and not having the same like-for-like branded products the other supermarkets stock.
If you don’t mind heading into stores in person, or making multiple trips to various shops to get your whole meal, these could still prove to be the most cost-effective, so don’t discount them from your shopping list entirely (personally, we couldn’t resist the siren song of that Lidl melting chocolate cottage if we tried).
However, the really good news is that wherever you choose to shop, the team found that Christmas dinner should actually work out cheaper for us all this year, costing an average of £57.39 compared to £67.19 last year.
Considering what a challenging year 2020 has proved to be, we’ll take the little wins wherever we can – and an extra £10 in all of our pockets this festive season is definitely something to celebrate!