CeraVe has launched its very first serum and it contains hyaluronic acid

With many of us working from home during lockdown, taking care of our skin has taken a real precedent over make-up this past year. In fact, in comparison to March 2020, searches for ‘hyaluronic acid‘ alone are up 50 per cent, according to L’Oreal.

With so many of us adding the ingredient to our skincare, it was only a matter of time before CeraVe, a brand famous for its range of salicylic and hyaluronic acid products, launched its own Hyaluronic Acid Face Serum to meet demand.

woman applying face serum

If you’re not familiar with CeraVe, the affordable skincare brand is well-known for it’s foaming cleansers and simple, kind-to-skin ingredients. Earlier this year, Boots even revealed that sales of the brand’s products were up 321 per cent too and so we’re pleased to see that they’ve extended their UK range with the very first serum.

The new Hydrating Hyaluronic Acid Serum contains that all-important hyaluronic acid, as well as CeraVe’s signature three Essential Ceramides, Vitamin B5 and glycerine that make up the brand’s signature technology to repair broken skin barriers.

CeraVe serum

CeraVe Hydrating Hyaluronic Acid Serum, £17, Feel Unique

You can currently find CeraVe’s new Hydrating Hyaluronic Acid Serum online at Feel Unique or Superdrug for the price of £17.

If you’re wondering what hyaluronic acid actually does, however, the most important thing to know is that it can hold one thousand times its own weight in moisture. As such, using hyaluronic acid in your skincare routine hydrates the skin and enhances moisture content. In turn, this improves the appearance of fine lines and wrinkles.

Those that have already used CeraVe’s serum reported a 91 per cent improvement in skin hydration just 15 minutes after application, and their skin was 20 per cent more hydrated after 24 hours. Wow!

CeraVe Co-Founder Tom Allison explained: ‘CeraVe Hyaluronic Acid Serum was designed with dermatologists, focusing on lightweight emollients for a creamy serum texture that will spread easily and evenly across the face’.

Since other CeraVe products have gone on to rack up over 1,400 glowing reviews on Amazon, we predict the same future for their brand new serum.