If you, like every beauty buff out there, hang on every wise word that comes out of Caroline Hirons‘ mouth, then you’ll be very excited by the latest news that the aesthetician turned beauty guru has launched her very own app.
The world of beauty and skincare can be a mystifying place full of sparkly products and clever marketing ploys at the best of times, so Caroline’s new app, called Skin Rocks, is designed to help people cut through the jargon and finally understand what it is their skin actually needs – and, perhaps even more importantly, what it doesn’t.
The app acts like a skincare bible right there in your phone, free to refer to whenever you need. Backed by science and research, Caroline Hirons’ skincare app will help people discover the skincare routine that’s right for them, with guides on how to use products (such as the best time of day and how frequently to apply) to get the best results for you.
But perhaps best of all is its ability to recommend users on the best matched products for their specific skin type and concerns from a database of over 10,000 products (with more being added all the time).
Caroline has said: ‘When I launched Skin Rocks, I knew I wanted it to always be led by science and with the customer’s needs front and centre.
‘I thought about how many times people had said, “I wish I could take you shopping with me”, and realised that Skin Rocks needed to be a graduation of the blog and become an app.’
With a Sunday Times No 1 bestselling book, Skincare, under her belt, there’s not a lot about the subject that Caroline doesn’t know, so you know you can trust her app for quality advice.
The five-star reviews for Caroline Hirons’ skincare app are already flooding in, with people saying ‘Anyone that uses skin care needs this app’ and calling it ‘Google Translate for skincare’.