You can now shop Morrisons’ Nutmeg clothing range online

Supermarket fashion ranges are brilliant for tapping into trends for less – but while they’re ahead of the game in terms of accessible price points, they’ve been somewhat slower when it comes to joining the e-commerce game.

buy Nutmeg clothing online
Nutmeg at Morrisons

George at Asda and Sainsbury’s Tu Clothing do now have their own websites, but Tesco’s F&F is only available online through a partnership with Next, and Morrisons’ Nutmeg was only available in stores. But now that’s set to change, as the retailer has just unveiled a brand new website that allows you to shop your favourite Nutmeg items from the comfort of your sofa – just like you can with Morrisons groceries.

The Nutmeg collection, which spans menswear, womenswear, and clothing for children and babies, launched in 2017, and has since built a reputation for putting out affordable, comfortable pieces that rotate effortlessly with the seasons.

buy Morrisons Nutmeg clothing online
Nutmeg at Morrisons

The first online drop showcases the S/S 20 edit, with gems like lightweight dresses and versatile jumpsuits, as well as staple basics and purse-friendly accessories, all of which you can order to be delivered to your door.

Christine Bryce, Nutmeg Clothing Director at Morrisons said of the digital launch: ‘With customers looking to shop online, we will be able to serve more people in more parts of the UK, including those who are self-isolating. We will be offering them access to current trends, seasonal staples and best in class products.’

buy Nutmeg Morrisons online
Nutmeg at Morrisons

Delivery is priced at £2.97, with items arriving in 14 days, in light of the current coronavirus situation. However, there are plans to add £3.97 next day delivery and click and collect options so that you can get your hands on your items even sooner.

Inspired? Head to nutmeg.morrisons.com to browse the range – to get your basket going, here’s just a few of our current favourites.

Ecru Trucker Jacket, £18, Nutmeg at Morrisons

Seersucker Cream Stripe Dress, £24, Nutmeg at Morrisons

Rust Boho Dress, £20, Nutmeg at Morrisons

Stripe Woven Rich Linen Dress, £22, Nutmeg at Morrisons 

Orchid Pasadena Dress, £16, Nutmeg at Morrisons (from July) 

Shop the full Morrisons’ Nutmeg clothing line now at nutmeg.morrisons.com.