Supermarket fashion ranges are brilliant for tapping into trends for less – but while they’re ahead of the game in terms of accessible price points, they’ve been somewhat slower when it comes to joining the e-commerce game.
George at Asda and Sainsbury’s Tu Clothing do now have their own websites, but Tesco’s F&F is only available online through a partnership with Next, and Morrisons’ Nutmeg was only available in stores. But now that’s set to change, as the retailer has just unveiled a brand new website that allows you to shop your favourite Nutmeg items from the comfort of your sofa – just like you can with Morrisons groceries.
The Nutmeg collection, which spans menswear, womenswear, and clothing for children and babies, launched in 2017, and has since built a reputation for putting out affordable, comfortable pieces that rotate effortlessly with the seasons.
The first online drop showcases the S/S 20 edit, with gems like lightweight dresses and versatile jumpsuits, as well as staple basics and purse-friendly accessories, all of which you can order to be delivered to your door.
Christine Bryce, Nutmeg Clothing Director at Morrisons said of the digital launch: ‘With customers looking to shop online, we will be able to serve more people in more parts of the UK, including those who are self-isolating. We will be offering them access to current trends, seasonal staples and best in class products.’
Delivery is priced at £2.97, with items arriving in 14 days, in light of the current coronavirus situation. However, there are plans to add £3.97 next day delivery and click and collect options so that you can get your hands on your items even sooner.
Inspired? Head to nutmeg.morrisons.com to browse the range – to get your basket going, here’s just a few of our current favourites.
Ecru Trucker Jacket, £18, Nutmeg at Morrisons
Seersucker Cream Stripe Dress, £24, Nutmeg at Morrisons
Rust Boho Dress, £20, Nutmeg at Morrisons
Stripe Woven Rich Linen Dress, £22, Nutmeg at MorrisonsÂ
Orchid Pasadena Dress, £16, Nutmeg at Morrisons (from July)Â
Shop the full Morrisons’ Nutmeg clothing line now at nutmeg.morrisons.com.
