Bourjois is returning to the UK high street

From it’s iconic Little Round Pot blushers to the much loved Healthy Mix foundation, the Bourjois cosmetics brand with plenty of aces up its sleeve, which is why we were shocked three years ago when it was announced Bourjois would no longer be stocked in the UK. Cue panic-buying of the last remaining concealers from Boots and many of us turning to the internet to stock up on discontinued products.

Well, if you’re still missing Bourjois on the high street, then we have good news, because Superdrug will now be stocking the French brand, meaning its fans can finally come out of mourning.

The products have already started dropping online – although we imagine there will be more to come – and will be rolled out into stores during the summer.


‘Superdrug is absolutely thrilled to welcome the iconic Bourjois brand back to the UK, especially as the range was previously a firm favourite with our customers,’ says Megan Potter, Superdrug’s trading director. ‘Parisian beauty is having a big moment thanks to Emily In Paris – and let’s face it, that chic French style will never go out of fashion! Customers will be happy to see the return of Bourjois’ hero products including the Little Round Pot Blushers but there are also some innovative new offerings in the collection.’

These innovative offerings include the Rogue Velvet Ink lipstick, which is new to the UK market, and promises to be transfer-proof with ‘extreme wear’ in 12 intense matte shades. If it’s anything like the original Rouge Velvet lipstick we’ll be chuffed. Superdrug is also exclusively launching the Bourjois Twist Up Mascara, which is the number one selling mascara in France, promising incredible lengthening abilities.