The cleanser that sells once every 22 seconds

When it comes to beauty products that actually work, often the statistics do the talking. Take, for example, a simple cleanser from The Body Shop, which is selling at a staggering rate of one every 22 seconds.

The bestseller across The Body Shop’s entire skincare range is the Camomile Sumptuous Cleansing Butter, which promises to remove foundation, lipstick, mascara and eyeliner with its gentle formula. At just £11 for a large pot, it’s a great price compared to many cleansing balms on the market, and has had hundreds of five-star reviews online.

If that’s not enough to convince you then perhaps the fact skincare guru Caroline Hirons has championed the product will. ‘This cleanser destroys makeup and SPF, works on the whole face and leaves your skin soft and smooth, not dry and tight’ she wrote on her website.

Camomile Sumptuous Cleansing Butter, £11, The Body Shop 

The hero ingredient in the cleansing butter is camomile extract, which has a soothing effect on the skin. The Body Shop is very hot on the sustainability and ethics of its supply chain, which is indicated in the fact the camomile is sourced locally, from plants picked in Norfolk. The aluminium packaging is also widely-recyclable.

To use, simply apply to a dry face and massage into the skin, before rinsing off with a wet muslin cloth for a thorough cleanse.

Another bestseller for The Body Shop comes in the form of a serum that sells once per minute. The Drops of Youth Concentrate is a lightweight serum, which nevertheless packs a punch when it comes to moisturising and protecting the skin. The star ingredient is edelweiss, which is rich in antioxidants, offering enhanced resistance to daily environmental aggressors.

body shop serum

Drops of Youth Concentrate, £28, The Body Shop 

The Body Shop also revealed that its Shea Body Butter also has something of a cult following, selling once every three seconds across the world. Fans love this non-greasy moisturiser, which tackles even very dry skin.

Shea Body Butter, £18, The Body Shop

Plus, you can be happy with the eco-credentials; the ingredients come from Community Fair Trade projects across the world, and even the packaging is made from recycled plastic collected in India, providing paid work for the community there.

See you at The Body Shop?