Retinol has been one of the biggest beauty buzzwords of the past two years or so, but with so much choice and so many confusing messages about what the product actually does and how it should be used, it can feel like a bit of a scary ingredient. Luckily, if you’re unsure where to start, America’s bestselling retinol serum is also available in the UK, and it’s recently been reformulated to make it even better.
The Murad Retinol Youth Renewal Serum is the number one top-selling retinol product in the U.S., and is also a huge hit in the UK. And the brand recently gave the product a new look, as well as an impressive new formula which has made it even more effective. In fact, it now has up to 250 per cent more renewing power than traditional retinol due to its Retinol Tri-Active Technology.
The £75 serum stands apart from other retinols on the market this morning, as it promises to be suitable for all ages and skin types, including those who are sensitive. The product delivers an instant dose of retinol, as well as a dose of retinol over time to help minimise irritation, meaning it can be used by all. Those with sensitive skin are often advised to avoid retinol, and to opt for natural alternatives such as bakuchiol.
So why exactly should you be using retinol, and this one in particular? ‘Retinol is considered the gold standard for anti-ageing products, and for good reason,’ explains Dr Murad, Board Certified Dermatologist and Founder of Murad Skincare. ‘It dramatically improves all key signs of ageing, minimising the look of wrinkles and crow’s feet while lifting and firming skin. But the benefits go beyond anti-ageing: it visibly brightens dark circles, reduces dullness and even helps to fight acne.’
‘Many retinol formulas rely on a single form of retinol whereas Murad use a combination of three different types to deliver visible results,’ Dr Murad continues. ‘The composition of the formulation allows us to deliver anti-ageing benefits to the skin and delicate eye area without creating dryness, peeling or irritation.’