Benefit just launched a new mascara and it’s truly groundbreaking

Benefit has just introduced the newest addition to its much-loved range of mascaras – They’re Real! Magnet Mascara. And we’re not exaggerating when we say it’s probably the best mascara we’ve ever used.

They’re Real Magnet Mascara
Benefit

The brand’s bestselling They’re Real! is an award-winning mascara that has achieved cult status in the beauty industry since launching 10 years ago. Since then, it’s had many new additions to the range, but none that have impressed us quite like this one, which took years of development.

Why is this mascara such a game-changer? In a nutshell, because it’s magnetically-charged. There’s a magnetic core in the middle of the brush as well as a magnetic mineral-enriched formula – using positively-charged iron oxide – which interacts with that magnetically-charged core.

They’re Real Magnet Mascara
Benefit

In other words, the mascara brush and the actual make-up formula attract to each other magnetically, clinging to your lashes as you apply and pulling them up and out to extreme lengths. It’s basically an innovative combination of beauty plus science. Told you it was impressive.

Don’t worry, you can’t feel any magnetic pull, it’s just like applying your usual mascara but without the hassle of spending ages reaching all of your lashes, or doing multiple coats to achieve that big, blown-out volume. It’s the lashes you want in a fraction of the time.

They’re Real Magnet Mascara
Benefit

In fact, in Benefit’s instrumental tests for the They’re Real! Magnet Mascara, reviewers reported 40 per cent longer lashes with 36-hour lengthening power. They also found the formula to be water resistant, but believe us when we say this isn’t one of those impossible-to-remove waterproof formulas. It has staying power without the glued-on feel.

They’re Real Magnet Mascara
Benefit

In addition, the lightweight, buildable formula doesn’t smudge or flake, so no need to wipe away pesky flecks of black make-up from your cheeks before Zoom meetings.

So, if you’re in the market for a new mascara, believe the hype around this one. It’s as good as everyone says it is.

They’re Real Magnet Mascara
Benefit

They’re Real! Magnet Mascara, £24.50, Benefit Cosmetics

Psst, you can also get it online on QVC for the introductory price of just £19.98.