A Beauty Pie pop-up shop is coming to London this month

Beauty Pie is a brand that’s gone from strength to strength over the years, and with Marcia Kilgore at the helm (the brains behind brands such as Soaper Duper, Bliss Spa, FitFlop, and Soap & Glory) it’s really no surprise it has been such a success.

The subscription-based service allows shoppers to buy beauty goods for a fraction of their usual retail cost when they are a member. Membership costs vary, depending on the amount of products you wish to buy per month, and Beauty Pie products span across skincare, make-up, fragrance, body, and hair care, so it really is a one stop shop for all your beauty needs.

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This is a scene from the 'outgoing' area of one of the BEAUTY PIE warehouses, where now every night, hundreds, even thousands of boxes – filled with gorgeous, luxury-quality skincare, makeup, brushes, haircare, fragrance and candles – are picked up and shipped across the UK and USA, to YOU, the visionary members of the first ever LUXURY BEAUTY PRODUCT BUYERS CLUB. Inside? The best formulas from the best third-party beauty labs in the world. Lipstick specialists in Italy. Skincare gurus in Switzerland. High-tech emulsion experts in Japan. And because everything goes from the lab DIRECT to our warehouses, and skips the distributors, the celeb advertising and ridiculous retailer markups, our members shop for up to 80% off, every day. Why do we do it? There’s nothing more feel-good than delighting people every single day with something that makes their lives better. And the love? It kind of thrills us. Because we don't think anyone should have to overpay to feel pretty. And because we believe you should get more for your money, and just BE YOUR OWN BRAND! If you're a member, THANKS FOR YOUR VISION! If you're not yet, what should we do to convince you? ALL IDEAS WELCOME! 👆

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The only drawback to Beauty Pie is that it’s always just been online, so customers have been unable to try before they buy, or before they sign up. However, the brand has announced they will be hosting a Beauty Pie pop-up in the UK, and excitement levels just reached an all-time high…

When does the Beauty Pie pop-up shop open?

Announcing the news on Instagram, the brand teased details of the store, confirming that it would be in central London this spring, and now it’s been confirmed that it’ll open on 12 March, in the middle of Harvey Nichols’ ground floor – a pretty prestigious location.

‘We’ll be hosting members events; organising skincare routine curations; a large selection of PIE products will be there to shop, swatch, smell and sample,’ the team added in a subsequent post. ‘There will be meet and greets with our founder Marcia Kilgore; and we’re thinking cookies (and lots of ‘em).’

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WE’RE PLANNING OUR FIRST EVER POP-UP SHOP. It’s true. Sometime (hopefully) in March, we’ll be launching our first-ever pop-up shop in a top-secret, TO-BE-REVEALED location! Now, we’ve never DONE this before, and there are quite a few details to iron out (in fact, we’re a bit overwhelmed by our to-do list): – How do we let members shop versus… – Those just browsing versus… – Unsuspecting PIE tourists? We’re working very hard on it – and all suggestions are welcome! We’re thinking along the lines of: • Members can buy top-ups and shop at members’ prices (up to 80% off). • Non-members can buy drop-in passes (a limited number will be available) in order to shop with 50% off the Typical Retail Prices. • The totally uncommitted can pay the Typical Retail Prices only. Please chime in and comment. It’s YOUR club.

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Can I shop at the Beauty Pie pop-up shop if I’m not a member?

The short answer is yes: but there will be varying ways to do so.

If you’re already a subscriber, you’ll be able to shop at ‘buyer’s club’ prices, which are up to 80 per cent off the typical retail cost. There will also be top-ups available if you want to stretch your monthly spending limit in store.

Not signed up? You can either shop the range at what would be its full price, or invest in a drop-in pass, which gives you access to the range at 50 per cent off during your visit. A limited number of these passes will be available online at beautypie.com, so it’s worth registering before you head to Harvey Nichols to avoid disappointment.

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So in case you missed it, we'll have our first-ever, real shoppable PIE POP-UP happening in LONDON sometime in March (this is like a sprint to the finish line getting this all set up, so we're not exactly sure of the dates, but know at some point that we'll be manning/womanning/staffing the place). And we MIGHT (depending on what legal says and what our 'landlord' says), be looking for some PIE members to work the shop with us! Ideally, any PIE POP-UP SHOP candidates will… – Be members and will be able to explain how our BUYERS CLUB works – Have beauty, makeup or skincare experience – Have a background in 'retail' (although this isn't your ordinary retail) – Be ready for what could be an onslaught, be flexible, and have a good sense of humour and great energy! If you're game, please get in touch with a cover letter and a CV (please and thanks), via the link in our bio! (Also don't forget to follow our careers instagram @beautypiecareers )

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The Beauty Pie pop-up is set to be open for three months, or as the brand puts it, ‘until we run out of our ring-fenced pop-up shop stock (at which point, we’ll have to wrap up and go back home)!’

More updates will be dropping on social media and via email, so make sure you’re registered and following to be the first in the know as they happen. We’ll see you in the queue when doors are officially open!