Beauty Banks is collecting socks for the homeless and those living in poverty

Beauty Banks, the charity that collects toiletries and personal care items for the homeless, is collecting socks throughout the month of January.

The campaign, which has cleverly been named ‘Dry (Feet) January,’ aims to provide those without a home or living below the poverty line with socks to keep their feet dry and warm.

socks, dry feet January
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‘Socks provide comfort, warmth, protection from the cold and help prevent diseases – wet socks are a breeding ground for bacteria,’ explained Beauty Banks on their Instagram page. In addition, they explained that, ‘socks are much in demand by the homeless but rarely donated.’

While the cold weather is the reason the campaign is beginning now, it’s also clever time of year to collect unwanted socks that have been received at Christmas. We all find ourselves with an unfathomable amount of socks come Christmas time, so why not donate them to a greater cause?

The only thing that Beauty Banks is asking is for socks that are brand new and that will keep feet warm and dry over the cold winter period.

If you’d like to donate your socks to Beauty Banks, all you need to do is send them to the following address:

The Beauty Banks, 
The Communications Store, 
2 Kensington Square,
London W8 5EP

Beauty Banks was started by public relations powerhouse Jo Jones and revered beauty journalist Sali Hughes. The charity aims to collect much-needed toiletries and unwanted personal care items in order to provide the homeless and in need with things they so desperately need.

It is a well-known fact that many living in poverty cannot afford to supply themselves and their families with basic personal care items such as sanitary products, soap and deodorant. This is something Beauty Banks hopes to eliminate in time.

Sali Hughes wrote about the organisation’s plight back in February 2018, when Beauty Banks was first launched.

‘Personal hygiene – while not a matter of life and death – is crucial for our dignity, self-respect, personal pride and mental health,’ she said in an article for The Pool. ‘We know that toiletries and cosmetics have the ability to impact a human being’s self-esteem, pride, confidence and employment opportunity.’

Visit the organisation’s Instagram page for more information.

Feature by Rebecca Fearn