Avon’s new £14 serum is so popular it’s selling one every minute

Vitamin C is more than just a beauty buzzword. Applied topically in the right quantities, its antioxidant properties can brighten and smooth the surface of skin, giving a renewed complexion in a surprisingly short amount of time.

Take Avon’s Anew Vitamin C Radiance Maximising Serum, for instance. The product, which was released back in May and delivers a potent 10 per cent, stabilised and pure Vitamin C, directly addresses many of the most common skin concerns, offsetting damage from environmental factors like lack of sleep, pollution, poor sleep and blue light from screens.

Avon Anew Vitamin C Radiance Maximising Serum
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Testers of the formula said that it look just one week for their skin to look and feel healthier, and two weeks to even out imperfections. Five weeks in, an independent dermatologist study showed an improvement in overall photo damage, and an improvement in skin sagging and sallowness – impressive for use of just over a month.

Unsurprisingly, the powerful little orange bottle has caused quite a stir amongst skincare aficionados, to the point where it’s become so popular that one bottle hassells every single minute, according to FEMAIL.

Reviews on the Avon website are littered with the word ‘glow’, with one happy customer posting: ‘Been using this for a while now and I have notice the difference, skin smooth, glowing and not so many blemishes. I even went out the other day with no foundation, which is a first.’

‘You really do need only a couple of drops of this serum once or twice a day to make a visible difference to your skin,’ another agreed.

‘It has already helped to fade age spots (dark areas) on my cheeks and has clearly brightened up my skin overall, people have commented about well my skin looks. Amazing product and such great value. Highly recommend.’

Avon Anew Vitamin C Radiance Maximising Serum

Anew Vitamin C Radiance Maximising Serum, £14 (usually £20), Avon

Anthony Gonzalez, Avon’s Global Director of Skincare and Trend Innovation, commented on the launch: ‘When applied to your skin, Vitamin C provides antioxidant properties, which neutralise the type of skin damaging free radicals that we’re increasingly being exposed to due to the nature of our modern lifestyles.

‘As our research shows, modern life has essentially led us to ‘lose our shine’ somewhat. What we aim to do with this wonder product is help women – and men – around the world get their radiance back.’

If you want to put the Anew Vitamin C Radiance Maximising Serum to the test yourself, now is the time – it’s currently on offer, reduced from £20 to just £14.