Amazon is launching a new activewear range and prices start from just £14

Whether you’re embarking on a brand new fitness journey or you’re a dedicated gym-goer in need of a lift, good activewear can make all the difference – but it doesn’t always come cheap.

And while Amazon may not be the first place you think of when it comes to shopping for sports clothing, we’re pretty impressed with the look and the price point of their new line, Aurique.


Marking the online giant’s fifth own label fashion launch this year, Amazon has dubbed Aurique ‘fashion-inspired performance wear’ – which means its just as suitable for tapping into the atheleisure trend at brunch with friends as it is for an actual workout.

The trend-led pieces range from a metallic hooded running jacket and mesh panel printed sports leggings to basics such as seamless long sleeve tops. The collection has a luxe look and feel, but it won’t break the bank – prices start at just £14 for items like sports bras and shorts, and range up to £37 for a jacket. 

Plus, to mark its release, Amazon are making the deal even sweeter by offering customers 20% off their Aurique purchase when they spend £20 or more (an offer which runs until 25 September).


Talking about the new collection, Frances Russell, Vice President for Amazon Fashion Private Brands Europe said: ‘Aurique was created to fit our customer’s busy lifestyles and complement their wardrobes with beautifully designed, fashion inspired active wear.

“We want to provide our customers with comfortable and stylish athleisure outfits, which are affordable and make them feel great at every occasion.’


Amazon is already home to several other affordable private brands, including their occasionwear range Truth & Fable, Iris & Lilly, their lingerie offering, and Meraki, for premium basics.

Looks like we’ve found our new favourite online shopping destination…

Shop the full collection now at