We all know Christmas officially begins the moment you take a bite of your very first mince pie of the year – so considering the significance of such an occasion, you’d better make sure that first mince pie is a good one.
While there are some excellent alternative mince pies out there, for that very first one of the festive season, we feel it’s only right to go traditional. And so we turn to consumer brand Which? who conducted a blind taste test to determine which supermarket has the best mince pie this year. After the 64 judges (consumers from around the UK who self identify as mince pie-afficionados) had tasted all the festive pies, some surprising results were revealed.
Of all the supermarkets in the UK, Asda and Iceland came out joint first as having the best-tasting mince pies of the season, kicking the likes of Waitrose, M&S and Sainsbury’s to the curb.
Asda’s Extra Special Luxury Mince Pies cost £1.75 for 6, making for a rather cost-effective 29p per pie, yet scored 73 per cent from the nationwide panel of judges, who scored each pie in categories such as flavour, texture and appearance.
Meanwhile, Iceland’s Luxury All Butter Mince Pies cost just a fraction higher, at £1.89 for 6 (or 31p per pie), but received the same glowing reviews. Therefore, if you also take value for money into consideration, we’d have to say that Asda are the true winners.
Comments from the consumer judging panel included that the pastry on Asda’s 29p mince pies was ‘crisp’ and ‘buttery’, while Iceland’s offering ‘tasted expensive’.
Unfortunately for Sainsbury’s, their Taste the Difference Mince Pies didn’t fare so well, with comments such as tasting ‘stale’ earning them a place at the bottom of the table. Morrison’s ironically named ‘The Best Mince Pies’ were second to last, while M&S’s came fourth and Waitrose’s No 1 All Butter Mince Pies took home the bronze, despite being £2.50 a pack, 75p more than Asda’s winning pies.
We know which mince pies we’ll be heading for first…