Online retail giant Amazon has become our go-to for a lot of things, but make-up hasn’t really been one of them – that is, until now.
The company has officially delved into the competitive world of beauty by launching its very first own-brand make-up range. The new collection is an extension of Amazon’s existing fashion brand, FIND.
It includes products for your eyes, face, lips and nails, which are all available to buy in bundles as opposed to individually.
Prices start at £5.50 for Amazon’s take on a lip kit, called the ‘Absolute Elegance Lip Bundle.’ This includes a shiny lipstick no.5 and lip liner no.10 (both wearable nudes that you can slick on everyday). Meanwhile, the most expensive product, the Highlight Lowlight Contouring Bundle, is priced at is priced at £12.46 and features one highlighter and one low lighter, to help define features and leave skin looking luminous.
The collection also features eight different eye shadow palettes in a wide variety colours as well as six different coloured Eyeshadow Trio Bundles. The Blue Volumising Mascara is another highlight and comes in the Flash Blue Bundle, allowing fans to experiment with fun make-up looks at a reasonable price. Bronzer and blushers are also available in Sunkissed Radiance Glow Duo Bundle.
But it doesn’t stop there. Amazon are also offering nail care, within its Elegant Spa-Logy Nailcare Trio Bundle. Here, you’ll find at base coat, top coat, nail oil treatments that’ll help your nails look and feel healthy and moisturised. Customers can choose between a beige-nude, baby pink or brown-based nude from the Everyday Beauty Nail Lacquer Trio Bundle. While those who prefer to try a DIY French manicure will find everything they need in the French Manicure Nail Lacquer Bundle (hey, it’s a classic for a reason).
The entire collection, which is now available on Amazon under its brand FIND, comes complete with a chic black backpacking and white font, which has already been compared to that of popular beauty brand, Bare Minerals. So, will be you be giving a bundle a go?