Primark may not be your usual go-to for skincare, but thanks to their latest launch, it’s time to rethink. The high street hero, known for its affordable price tags, has just announced a brand new skincare range in collaboration with former Glamour Beauty Director-turned-influencer, Alex Steinherr.
As for what’s included? Think moisturisers, masks, cleansers and eye creams all for under a tenner. In fact, the entire 20-piece range doesn’t include a product over the price of £5 – and that doesn’t mean the quality is compromised.
Having worked closely behind the scenes with the brand for some years, Steinherr was committed to making good skincare accessible to the masses. She spent two years researching and developing with labs based around the world to ensure her range would be the skincare solution sought after by her loyal followers, who she explained often ask for more purse-friendly alternatives to the luxurious beauty brands she often recommends.
‘I have dedicated my career to sharing the best quality skincare I could find. I’m extremely passionate that everyone deserves beautiful skin, which is why I’ve often been disheartened by some of the cheaper alternatives on the market,’ she wrote on Instagram.
‘Due to the overwhelming support (and requests!) from you guys, I’m incredibly proud to finally share with you a project I’ve been working on over the last two years with @primark, creating an approachable, results-driven skincare range, ensuring everyone can afford their most beautiful skin 💫.’
Alex Steinherr X Primark is a 20 piece skincare collection that delivers performance at a price point accessible to all. I am SO proud of these products: the collection is cruelty-free (it’s CFI certified!), fragrance-free, vegan friendly, it contains no parabens, no phtalates, no essential oils, no sulfates…what I set out to create is a skincare line that focuses on real skin needs: safe formulas, a blend of innovative &proven ingredients and fresh textures for visible results ✨’
Steinherr’s Primark range includes everything from a Plump & Glow Facial In A Stick (£5) and a Pore Balance Rescue Stickers (£3), to Pollution Solution Dual Texture Exfoliating Pads also priced at £5. The entire collection will be available in Primark stores worldwide from 8 October.