Aldi has launched a £4.99 dupe for Benefit’s Hoola bronzer

If you’ve ever walked down the aisles of Aldi and dismissed the beauty lines without a second thought, we’d highly encourage you to reconsider. Although the low prices and lookalike packaging appear to be too good to be true at first glance, Aldi beauty products have become big business for the store – and for good reason.

Aldi beauty products
Alamy Stock Photo

According to trade title The Grocer, Aldi racked up double-digit value sales gains in the beauty category in 2019 – thanks, mostly, to its ever-growing Lacura range. The figures show that there’s been a 14.1 per cent increase in Aldi’s beauty value sales – more than any other discount retailer, and ahead of Boots and Superdrug too.

As for why? Well, more often than not, Aldi’s beauty dupes do actually live up to the hype – not just in terms of the dangerously close copies of popular branding, but with the formulas and ingredients lying inside the containers as well.

Aldi beauty dupes

SpecialBuys come and go, but some core offerings are available all year round. If these aren’t in stock online, check your local store – they may still have some left.


Aldi Salicylic Acid Toner

Aldi salicylic acid toner Pixi dupe

Lacura Salicylic Acid Tonic, £3.49, Aldi

Dupe for: Pixi Clarity Tonic, £18

At £14.51 cheaper, Aldi’s toner utilises many of the same ingredients as Pixi’s Clarity Tonic, including salicylic acid, glycolic acid, lactic acid, aloe vera and willow bark extract, all of which help to reduce inflammation (and therefore breakouts) and exfoliate to leave skin smoother.

Aldi says: ‘Take care of your skin by adding the Lacura Salicylic Acid Tonic to your daily beauty routine. Formulated to remove impurities leaving your skin feeling soft and smoother it’s the must have product to add to your regime. This amazing salicylic acid tonic leaves your skin visibly brighter, so you can radiate your natural beauty.’

Available to pre-order from 20 June; in stores from 24 June.

Aldi vitamin C serum

aldi lacura vitamin C serum glossier dupe

Lacura Super Booster Vitamin C Serum, £3.29, Aldi

Dupe for: Glossier Super Glow Vitamin C + Magnesium Serum, £24

At 86 per cent cheaper than leading brands such as Glossier, Lacura’s Super Booster range of serums are designed to deliver key ingredients to your skin. This Vitamin C serum aids the skin’s natural regeneration process and brighten complexions and is comparable to Glossier’s Super Glow serum.

Aldi says: ‘Take care of your skin with this Super Booster Vitamin C Serum by Lacura. This cleverly designed formula helps promote a brighter and more radiant looking skin. Formulated with vitamin c, helps to reduce the appearance of and uneven skin tone. Leaving your skin moisturised, refreshed and a radiant looking complexion.’

Available to pre-order from 20 June; in stores from 24 June.

Aldi hyaluronic acid serum

aldi lacura hyaluronic acid serum glossier dupe

Lacura Super Booster Hyaluronic Acid Serum, £3.29, Aldi

Dupe for: Glossier Super Bounce Hyaluronic Acid + Vitamin B5 Serum, £24

Another of the Lacura’s latest Super Booster serums includes this hyaluronic acid serum, which delivers an extra hit of hydration for your skin. Also 86 per cent cheaper than its most comparable Glossier counterpart, the Super Bounce serum, what’s not to love about the super affordable little jars of wonder.

Aldi says: ‘Take care of your skin with this Super Booster Hyaluronic Acid Serum. This formula is designed to help promote hydrated and smoother looking skin. Enriched with hyaluronic acid and grape extract, reducing the appearance of dull and dry skin whilst hydrating it and leaving your skin with a youthful and plump looking complexion.’

Available to pre-order from 20 June; in stores from 24 June.

Aldi watermelon gel moisturiser

Aldi Glow Recipe watermelon moisturiser dupe

Lacura Watermelon Moisturiser, £4.99, Aldi

Dupe for: Glow Recipe Watermelon Glow Pink Juice Moisturizer, £19.50

It might not come in that iconic wobbly glass jar, but Aldi’s version costs just £4.99 for 50ml compared to Glow Recipe’s £19.50 for 25ml and it’s already receiving five-star reviews.

Aldi says: ‘Fight off dull, dry skin and help reduce uneven skin tone with this gorgeous Lacura Watermelon Moisturiser. Enriched with Antioxidants vitamin B3 and vitamin E, with Watermelon Fruit Extract and White Peony Root Extract, your skin will have a healthy glow and feel super refreshed. Perfect for getting you ready for the day or refreshing your face after a long day.’

READ MORE: Aldi ventures into K-beauty skincare with Glow Recipe dupes

Available online and in stores.

Aldi pineapple face serum

Aldi Glow Recipe pineapple face serum dupe

Lacura Pineapple Face Serum, £4.99, Aldi

Dupe for: Glow Recipe Pineapple-C Bright Serum, £46

Two pineapple-infused Vitamin C-enriched serums, two very different price tags. Shoppers are already raving about this online, making it definitely worth trying out.

Aldi says: ‘You’ll be left feeling like a fine-apple after using this gorgeous Lacura Pineapple Face Serum. This clever formula delivers a combination of Pineapple Extract, Vitamin C and Turmeric Extract to help balance skin tone for skin that appears more radiant and refreshed use after use. Formulated with Acai Extract and Sodium Hyaluronate, this serum will help skin appear smoother, glossier and visibly brighter. Gently pat a few drops onto clean skin morning and night and follow up with your favourite moisturiser.’

Available online and in stores.

Aldi avocado eye mask

Aldi Glow Recipe avocado eye cream dupe

Lacura Avocado Overnight Eye Cream, £4.49, Aldi

Dupe for: Glow Recipe Avocado Melt Retinol Eye Sleeping Mask, £41

For that wide awake look, this overnight eye cream will do the trick (and for a lot less money than pricier South Korean beauty brand Glow Recipe ask for).

Aldi says: ‘This Lacura Avocado Overnight Eye Cream helps improve the appearance of dullness and dark circles while you sleep! Formulated with Coffee Seed Extract and Retinol, this sleeping mask will help skin around the eyes look more lifted, firmer and brighter. With added Avocado Oil, Shea Butter and Vitamin B3 (Niacinamide), this overnight mask helps skin feel moisturised and smooth, for rested looking eyes. Simply apply a small amount to the under eye area after cleansing in place of your normal nightly eye cream and gently tap the product into the skin to encourage absorption. For daytime use, layer with an SPF safe for the under eye area if you wish!’

Aldi collagen toner

aldi collagen toner pixie dupe

Lacura Healthy Glow Acacia Collagen Toner, £3.99, Aldi

Dupe for: Pixi Collagen Tonic, £18

Formulated to remove impurities and brighten your skin, this will leave your skin feeling soft and smooth, and your complexion radiating.

Aldi says: ‘Lacura Healthy Glow Acacia Collagen Toner is specially formulated with a natural plant derived collagen substitute, Coconut water & Pro-Vitamin B5 to help condition the skin, leaving a softer and smoother complexion.’

Available in stores.

Aldi rose toner

Aldi rose toner pixie dupe

Lacura Healthy Glow Rose Tonic, £3.99, Aldi

Dupe for: Pixi Rose Tonic, £18

A dupe for Pixi’s popular Rose Tonic, this is a simple way to brighten your complexion. Smooth over the face morning and evening to remove impurities and leave skin soft and smooth.

Aldi says: ‘Lacura Healthy Glow Rose Toner is specially formulated with Rose, Elderflower Water, Hyaluronic Acid & Aloe Vera to help soothe and tone to reveal refreshed, calmer and rehydrated skin.’

Available in stores.

Aldi face cream

Aldi Sisley face cream dupe

Lacura Ebony Rose Face Cream, £6.99, Aldi

Dupe for: Sisley-Paris Black Rose Skin Infusion Cream, £146.50

Lacura Ebony Rose Cream is formulated with Black Rose Extract and Shea Butter, it includes Vitamin B3 and Maracuja Oil to hydrate and restore skin.

Aldi says: ‘Aldi’s new cruelty-free Lacura Ebony Rose skincare range uses the power of Black Rose to ease fatigue and brighten skin, all with a luxe-for-less saving of nearly 95% compared to leading brand, Sisley Paris.’

Available to pre-order online from 14th February and in stores from 21st February.

Aldi face mask

Aldi Sisley face mask dupe

Lacura Ebony Rose Face Mask, £6.99, Aldi

Dupe for: Sisley-Paris Black Rose Cream Mask, £115

Lacura Ebony Rose Face Mask is formulated with Black Rose Extract, Pro-Vitamin B5 and Shea Butter to make skin feel smooth, soft and plumper. With added Vitamin B3 and Avocado Oil, the illuminating mask will help complexions appear more youthful and moisturised.

Aldi says: ‘Aldi’s new cruelty-free Lacura Ebony Rose skincare range uses the power of Black Rose to ease fatigue and brighten skin, all with a luxe-for-less saving of nearly 95% compared to leading brand, Sisley Paris.’

Available to pre-order online from 14th February and in stores from 21st February.

Aldi micellar wipes

Lacura Micellar Wipes, 89p, Aldi

Dupe for: Bioderma Sensibio H2O Micellar Solution Make-Up Removing Wipes, £7.20

For those that love micellar water but prefer the ease of a wipe, swapping the cult Bioderma product for Aldi’s version could save you almost £7.

Aldi says: ‘This dermatologically tested nifty product contains 0% alcohol, making it suitable for dry and sensitive skin. The wipes are also available in an oil-infused option and both are biodegradable, making them good for skin and the environment!’

Available to pre-order online from 24th January and in stores from 31st January.

Aldi micellar water

aldi micellar water

Lacura Micellar Water, £1.49, Aldi

Dupe for: Bioderma Sensibio H2O Make-Up Removing Solution Sensitive Skin, £16.10

Micellar water is the first step for many of us in our make-up removal routines – and swapping the cult Bioderma product for Aldi’s version could save you almost £15.

Aldi says: ‘Purify and detox your face after a long day with this fresh and light Lacura Micellar Water. This clever makeup remover removes impurities and makeup from the skin in a lovely dermatologically tested formula.’

The reviews say: ‘Aldi take note, if this doesn’t become a regular stock item in store I will not be happy! If I had more cupboard space I would bulk buy, it’s that good. I would recommend giving this a go. In my opinion it’s better than the well known brands AND it’s less expensive.’

Aldi Q10 skincare

aldi q10 range

Lacura Q10 Renew Day Cream, £1.45, Aldi

Dupe for: NIVEA Q10 Power 60+ Anti-Wrinkle Face Cream Moisturiser, £13.99, Boots

aldi q10 range

Lacura Q10 Renew Day Cream, £1.45, Aldi

Dupe for: NIVEA Q10 Power Anti-Wrinkle + Firming Night Cream, £10.99, Boots

Nivea fans will recognise Q10 as an ingredient anywhere – but these Lacura Q10 moisturisers are one-tenth of the price. In fact, these Aldi beauty dupes are among the cheapest skincare in the entire range. You can also buy both as a set for £2.90, and there’s an accompanying £2.99 multi-intensive serum.

Aldi says: Made with the finest, results driven ingredients the Lacura Q10 Renew Anti-Wrinkle Day and Night Cream help protect skin from premature ageing.

The reviews say: ‘I have used both these products for a couple of years. They are creamy, feel luxurious and do not leave my skin feeling oily. Brilliant price too.’

Aldi moisturiser

aldi moisture surge

Lacura Moisture Boost, £4.99, Aldi

Dupe for: Clinique Moisture Surge 72 Hour Auto Replenishing Hydrator, £37, Lookfantastic

Parched skin will always be grateful for an application of Clinique’s cult Moisture Surge, but fans say the Aldi alternative can deliver comparable results. The pots even boast the same pale pink hue and silver lid.

Aldi says: ‘Keep your skin looking plumped, smooth and soft with the addition of this moisturiser. Sure to get you feeling and looking as confident as ever this intense moisturiser is ideal helping with fine dry lines.’

The reviews say: ‘This Moisture Boost is fabulous. I’ve been buying the Clinique one for years at a price of around £37. I won’t be buying it anymore. This is exactly the same. Well done Aldi.’

Aldi miracle cream

Lacura Miracle Cream, £3.99, Aldi

Dupe for: Elizabeth Arden Eight Hour Cream Skin Protectant, £25, John Lewis & Partners

Soothing chapped lips, fixing cracked heels, nourishing dry hands – is there anything that Elizabeth Arden’s multipurpose wonder can’t do? Not really – but the same is also true of Aldi’s version.

Aldi says: ‘Designed to help your face feel fabulous, this cream works to soothe any dry skin whilst also containing anti-inflammatory benefits. The Miracle Cream will also work to comfort minor weather burns, scrapes and abrasions.’

The reviews say: ‘Super “cheat” of a very well known high end “8 hour cream” brand, same quality, 95% as good, at a tenth of the price, have stocked up, keep this on your regular list please Aldi!’

Aldi caviar skincare

aldi caviar day cream

Lacura Caviar Iluminating Day Cream, £6.99, Aldi

Dupe for: La Prairie Anti-Aging Day Cream SPF30, £203, Harvey Nichols

Lacura Caviar Night Cream, £6.99, Aldi

Dupe for: Skin Caviar Luxe Cream, £384, La Prairie

One of the first products to put Aldi on the beauty map, Lacura’s day and night caviar cream brings you the benefits of caviar extract, as well as a generous dose of hyaluronic acid,  without the high-end price tag.

Aldi says: ‘With its anti-ageing formula, you can be sure that you are looking your best as this rich cream helps regenerate skin during the night.’

The reviews say: ‘I absolutely love this cream! I normally buy top brand face cream but thought I’d give this a try as I was fast running out of my normal cream, well wow! I wish I’d tried this years ago!’

Aldi Rejuvalate skincare

aldi Rejuvelate day cream

Lacura Rejuvalate Day Cream, £3.49, Aldi

Dupe for: L’Oreal Paris Revitalift Pro Retinol Day Cream SPF30, £12.99, Superdrug

aldi Rejuvelate night cream

Lacura Rejuvalate Night Cream, £3.49, Aldi

Dupe for: L’Oreal Paris Revitalift Night Cream, £12.99, Superdrug

Prefer L’Oreal to some of the other brands listed above? Aldi’s Rejuvalate collection could be for you. The day cream offers the same level of SPF protection, while the night cream is said to visibly reduce signs of ageing.

Aldi says: ‘Treat your skin to an extra step in your daily beauty regime. Formulated to leave your skin feeling hydrated, firm and bright.’

The reviews say: ‘Lovely face cream at a fraction of the cost of what I used to purchase. Absorbs into the skin well and has a nice, gentle scent. A recent convert, but can see myself sticking with this for a while. Also contains spf protection which is important to me.’

Aldi pink clay mask

Lacura Pink Clay Golden Glow Mask £5.99, Aldi

Dupe for: Sand & Sky Australian Pink Clay Porefining Face Mask, £39.50, Cult Beauty

When Aldi first dropped this Sand & Sky dupe back in 2018, it sold out fast. Now the store has brought an updated version back, along with a pink clay hot cloth cleanser (£3.99) and pink clay exfoliator (£2.99), both of which have also had to be restocked after multiple sellouts.

Aldi says: ‘Created to reduce the appearance of imperfections, this Lacura Pink Clay Mask is the ideal addition to your beauty regime. This mask is sure to detoxify your skin, leaving you feeling fresh and new and your skin looking clearer and brighter.’

The reviews say: ‘Excellent value, beautiful packaging, inexpensive, luxury beauty care, thank you Aldi!’

Aldi toner

Lacura Glow Exfoliating Tonic, £3.99, Aldi

Dupe for: Pixi Glow Tonic, £18, Cult Beauty

The Laura Glow Exfoliating Tonic contains the same percentage of glycolic acid (5 per cent) as the Pixi original, and the packaging looks strikingly similar too.

Aldi says: ‘Not only does it remove impurities and brighten your face, the glycolic acid improves your skin texture – leaving you feeing soft and smooth.’

The reviews say: ‘This product resembles a more expensive brand. It works equally well refining pores and as an exfoliant. I love it and of course it has saved me ££££ to spend on Aldi products. Everyone’s a winner.’

Aldi hot cloth cleanser

Lacura Hot Cloth Cleanser, £3.99, Aldi

Dupe for: Liz Earle Cleanse & Polish, £15.50, Boots

The cult Liz Earle cleanser loved by stars like Holly Willoughby won’t break the bank – but Aldi’s alternative will save you even more. The outside might not look like a direct match, but devotees to the original say what’s inside is just as good.

Aldi says: ‘Harnessing the powers of rosemary, cocoa butter, chamomile and eucalyptus oil, this two-step cleansing system contains a creamy cleanser to remove make-up and a muslin cloth to gently exfoliate your skin.’

The reviews say: ‘I have used a more expensive brand before I tried Aldi’s version and I have to say Aldi beats it hands down! Aldi’s is more creamy but still has the lovely ingredients such as eucalyptus. It really removes all make-up and leaves your skin feeling super moisturised.’

Aldi glycolic pads

Lacura Glycolic Pads 60 Pack, £2.99, Aldi

Dupe for: Nip+Fab Glycolic Fix Exfoliating Facial Pads x60, £13.59, Superdrug

Tub make you do a double take? We thought so. If the Pixi-inspired toner isn’t the glycolic for you, you might like Aldi’s take on Nip + Fab’s popular pads, which are saturated in an exfoliating solution.

Aldi says: ‘These exfoliating facial pads are an effective skin re-surfacing pad, helping to improve your skin’s tone and texture while leaving you with a brighter and more radiant complexion.’

The reviews say: ‘I’m usually a bit of a skincare snob but bought with an open mind. Effective, fantastic value for money and leave my skin fresh, smooth and clean.’

Aldi overnight recovery concentrate

Lacura Overnight Repair Concentrate, £4.99, Aldi

Dupe for:  Midnight Recovery Concentrate, £38, Kiehl’s

Kiehl’s prides itself on being the UK’s top luxury anti-ageing facial oil, and Lacura’s £5 alternative might not quite manage to knock it off its top spot – especially as it uses a different blend of essential oils. However, it does promise to rejuvenate your complexion while you sleep – and any product that does the hard work for us while we snooze is never a bad thing.

Aldi says: ‘Containing rosehip, jojoba, hemp and chai oils, this indulgent oil helps to reduce fine lines, improve skin moisture and regenerate the skin overnight. Let this oil rejuvenate your skin while you sleep, so you have more time to yourself in the day.’

The reviews say: ‘Light, beautifully rose-scented oil, which absorbs quickly and leaves my skin feeling fantastically soft. I’ve used Kiehl’s for years but this is so much nicer, and a fraction of the price.’

Aldi facial cream

Lacura Ultimate Facial Cream, £3.99, Aldi

Dupe for:  Ultra Facial Cream, £24.50, Kiehl’s

Not content with just one Kiehl’s-esque dupe, Aldi also offers its own Ultimate Facial Cream, infused with tara seed and sea algae. The pots are squint-and-you’ll-see-it similar, but the Aldi option is under £4, and still claims to quench the thirst of parched skin all day long.

Aldi says: ‘This luxurious cream leaves the skin soft, smooth and well-balanced with optimal moisture for 24 hours. Containing tara seed and sea algae, this lightweight formula also protects from cold and dry temperatures.’

The reviews say: ‘I have had the Kiehl’s version before and this matches the quality and a a very fair price. I cannot see any difference, except thirty odd pounds still in your pocket.’

Aldi charcoal mask

Lacura Charcoal Mud Mask, £5.99, Aldi

Dupe for: GLAMGLOW Supermud Mask, £42, Lookfantastic

GLAMGLOW’s blend of glycolic, salicylic and lactic acids, has earned it skin-clearing legend status amongst beauty buffs, but Aldi’s eucalyptus-infused charcoal mud mask offers many of the same purifying benefits.

Aldi says: ‘Going on black before turning clear and foamy once water has been applied, this mask will help remove excess oils and gently exfoliate your skin. This all works to leave you with a clear complexion and a refined, balanced skin tone. With ingredients such as clay, charcoal powder, and extracts of coconut, bamboo and eucalyptus oil, the mask targets problem skin, leaving behind a radiant and healthy glow.’

The reviews say: ‘This is my first ever beauty product I purchased at Aldi and I’m so glad I did! After first use my skin was so soft and had the healthy look that next day I went to Aldi and bought another 2!’


Aldi bronzer

Aldi bronzer benefit dupe

Lacura Bronzer, £4.99, Aldi

Dupe for: Hoola Matte Bronzer, £27.50, Benefit Cosmetics

From the Hawaiian-inspired packaging to the nifty square brush that perfectly fits inside the box (with compact mirror inside), this matte bronzer is giving Benefit’s cult Hoola bronzer a run for its money, especially as it saves you £22.51.

Aldi says: ‘The Lacura Bronzer is the perfect addition to your make-up routine. It’s beautiful bronzer will leave your skin with a stunning beach tan glow. Make this a new favourite in your beauty collection.’

Aldi highlighter

Aldi highlighter benefit dupe

Lacura Highlighter, £4.99, Aldi

Dupe for: Cookie Powder Highlighter, £27.50, Benefit Cosmetics

A great dupe for Benefit’s Cookie Powder Highlighter, Aldi’s Lacura highlighter will save you over £22 and comes with the same nifty packaging that houses the brush perfectly.

Aldi says: ‘The Lacura Highlight is the perfect addition to your beauty routine. It’s beautiful shimmer will enhance your cheekbones with a subtle glow. Add that perfect highlight to any area of your face and this will soon become your go to beauty essential.’

Aldi mascara

Aldi mascara Maybelline dupe

Lacura Super Lash Mascara, £2.79, Aldi

Dupe for: Maybelline Great Lash Mascara, £5.99, Lookfantastic

It’s fair to say that Aldi has done a pretty good job at duping Maybelline’s eye-catching packaging here, and according to the reviews the formula packs a punch, too.

Aldi says: ‘For everyday XXL volume, this Lacura Super Lash Mascara is the mascara that you have been missing. Define even the smallest of lashes with this fabulous formula, that will take your lash look to the next level everyday.’

Aldi concealer

aldi nars concealer

Lacura Radiant Concealer, £3.99, Aldi

Dupe for: Nars Radiant Creamy Concealer, £24, Cult Beauty

Nars’ Radiant Creamy Concealer is the stuff of legend in the make-up world, but Aldi claims to have an equally rich and creamy formula for around £20 less.

Aldi says: ‘Smooth your skin with the Lacura Radiant Concealer. This highly pigmented liquid formula will correct and cover unwanted discolouration, hide blemishes and conceal under eye darkness. Available to buy in three shades: Light, Medium and Dark, use the wand for precision application with a natural matte finish.’

Aldi cheek palette

Aldi cheek palette

Lacura Cheek Palette, £4.99, Aldi

Dupe for: Cheekleaders Mini Pink Squad, £26, Benefit

They may not have replicated Benefit’s signature retro packaging, but the team at Aldi have come up with an equally product-packed palette, with a bronzer, highlighter and blusher in one.

Aldi says: ‘Containing three lightweight, blendable powders, the Lacura Cheek Palette promises to be all you need to achieve that summer glow. Start by gently applying the rich bronzer to the face before adding a pop of colour with the velvety pink blush. Add some shimmer with the silky highlighter for the perfect sun-kissed look that will carry you through to the evening garden party.’

Aldi setting spray

Lacura Setting Spray, £3.99, Aldi

Dupe for: All Nighter Make-up Setting Spray, £26, Urban Decay

If you’re part of Urban Decay’s cult following, setting spray is probably high on your list of must-haves. Can Aldi’s equivalent hold up in the heat?

Aldi says: ‘Looking for a look that stays put? Say goodbye to melting make up this summer with the Lacura Setting Spray. This lightweight, dewy spray promises to help your look not feel heavy or sticky on the skin.  Simply mist on after your morning make up routine to keep it looking picture-perfect all day.’

Aldi primer

Lacura Snapshot Ready Illuminating Primer, £5.99, Aldi

Dupe for: Smashbox The Original Photo Finish Foundation Primer, £28, Lookfantastic

Rely on Smashbox’s much-loved Photo Finish primer to keep your make-up in place all day? Aldi’s oil-free alternative is infused with vitamin A and E, plus grapeseed extract, claims to offer similar benefits.

Aldi says: ‘Get your skin looking picture perfect with this clear primer. Whether you’re using this alone or under make-up your selfies will never be the same again!’

The reviews say: ‘I have use this product every day, I prefer this to others I’ve had in the past which cost three times more. I would thoroughly recommend this, Aldi ever run out of stock please.’

Aldi mascara

aldi mascaraLacura Waterproof Too Legit Mascara, £5.99, Aldi

Dupe for: Benefit They’re Real! Mascara, £22, John Lewis & Partners

There’s no doubt that Benefit They’re Real! gives us amazingly long lashes, but Aldi’s lookalike Too Legit apparently does the same for much less, to the point where it’s been sold out and had to be restocked a number of times. Maximum volume, curl and flutter for £6 – no wonder it’s launching a waterproof version.

Aldi says: ‘The first thing everyone notices about you will be your eyes with this brilliant mascara. Long-lasting, this make up essential will make sure your eyes pop by adding curl, definition and dramatic length and volume to your lashes. Perfect for everyday or evenings out, this will soon become your new go-to item.’

The reviews say: ‘I have purchased 4 of these mascaras. They are the exact same as Benefit’s at a fraction of the price. Lasts all day and gives incredible length! Highly recommend!’

Aldi summer eyeshadow palettes

Lacura Naturals Intense Palette, £5.99, Aldi

Dupe for: Naked Heat Eyeshadow Palette, £43, Urban Decay

After the success of the original Naked Palette dupe, Aldi is introducing three variants: Smoky, Naturals Two and Intense. Sizzling summer eye looks here you come…

Aldi says: ‘Each palette contains 12 exclusive eyeshadows that promise to be everything you need to create looks suitable for both day and night. Whether you’re after summer sparkles or mesmerising mattes, each eyeshadow has been made with a highly pigmented, easy-to-blend formula.’

Aldi concealer pen

Lacura Concealer Pen, £2.99, Aldi

Dupe for: Touche Eclat, £26, Yves St Laurent

Not content with skincare, Aldi’s Lacura range has branched out into the world of beauty, taking on Yves St Laurent’s iconic concealer and illuminator. The shade range isn’t as broad, but if it works for you, you’re in luck.

Aldi says: ‘Must-have cream in a handy push button pen, ideal for smoothing dark circles and covering blemishes. The light reflecting cream is also ideal as an eyeshadow base.’

The reviews say: ‘This has to be the best concealer I have ever used. It blends beautifully, leaving eyes looking bright and covering up dark shadows or blemishes. Well worth the money.’

Aldi eyeshadow palette

Revamped Naturals Eyeshadow Palette £3.99, Aldi

Dupe for: Naked Reloaded Eyeshadow Palette, £38, Urban Decay

Urban Decay’s Naked range are probably the most famous series of eyeshadow palettes in the world – and even the Duchess of Cambridge is reportedly a fan. Perhaps she could consider switching to Aldi’s version, which although smaller, contains similar universally-flattering nude shades. There’s also Essentials, a take on Naked Basics, and a smokier Nuit version.

Aldi says: ‘The ideal item to have in your make-up collection, this contains 12 neutrally toned eye-shadows that’ll work with all skin tones. With textures that include shimmer, matt and satin this has everything you could need, including a dual-headed brush and mirror inside the box’s interior.’

The reviews say: ‘Great colours – love the variety of natural colours in each palette.’

Aldi highlighter

Lacura Liquid Illuminator, £3.99, Aldi

Dupe for: ICONIC London Illuminator Drops, £30, Feelunique

The bottle may be squarer around the edges, but the formulas of Aldi’s liquid illuminator and Instagram’s highlight of choice, Iconic, might just be on par. Choose from three shades: Champagne, Bronze or Halo.

Aldi says: ‘This stunning, shimmering, liquid illuminator is infused with light-reflecting particles to give you a radiant complexion.’

Aldi setting powder

Lacura Loose Setting Powder, £4.99, Aldi

Dupe for: Laura Mercier Translucent Loose Setting Powder, £30, Cult Beauty

Another matte miracle worker, there’s a reason why thousands of us buy a tub of Laura Mercier’s product each year – but Aldi’s is one sixth of the price. The finely-milled powder is designer to absorb excess oils, blur fine lines and set your make-up all day.

Aldi says: ‘A lightweight powder that blends effortlessly for a natural, flawless look. Set your make-up for the day and you’ll look stunning right up until the evening. Create a look that lasts with the addition of this setting powder to your make-up collection.’

The reviews say: ‘This is a very light setting powder. My face tends to get greasy quick with powders but this lasts a while on my face before that happens, so I’m impressed.’


Aldi hair mask

Aldi Coco & Eve dupe

Lacura Hair Mask, £4.99, Aldi

Dupe for: Coco & Eve Super Nourishing Coconut & Fig Hair Masque, £32.90

At £4.99, Aldi’s Lacura hair mask is 85 per cent cheaper than leading brand Coco & Eve, but the hydrating ingredients coupled with active vitamins will transform hair from lacklustre to luscious.

Aldi says: ‘The Lacura Hair Mask repairs and protects hair from everyday damage with its rich ingredients and deep conditioning components. Formulated with Coconut Oil, Shea Butter and Fig Water; hair is left feeling strengthened and restored from root to tip. For those with heat damaged hair, the mask is perfect for improving hair texture by targeting frizz and split ends to reveal healthier looking hair.’

Aldi dry shampoo

Lacura Dry Shampoo, £1.29, Aldi

Dupe for: Batiste Dry Shampoo, £2.99, Superdrug

Does your quick fix for greasy hair usually come from Batiste? Aldi’s alternative is less than half the price and comes in a wide range of scents.

Aldi says: ‘The refreshingly fragranced spray will leave hair perfumed and refreshed, whilst adding texture and volume without any wetness on application, so you can have that just-washed feeling for days! Available in either a tropical scent of Paradise, floral with Fuchsia or pure fresh Crystal.’

Aldi Tangle Teezer

aldi tangle teezer

Lacura Detangling Hair Brush, £2.49, Aldi

Dupe for: Tangle Teezer Compact Styler, £14, Amazon

Tangle Teezers are famed for taming flyaways and removing knots, giving a smooth, sleek finish with minimal fuss – which is why we’re so intrigued by the £2.50 Aldi version.

Aldi says: ‘Tease those tangles away with the Lacura Detangling Hair Brush, available to buy in four pearlescent pastel colours. This handy-sized brush has been designed to leave even the thickest of hair feeling smooth and soft whilst removing knots or tangles.’