Aldi beauty dupes, including a new Bobbi Brown dupe

If you’ve ever walked down the aisles of Aldi and dismissed the beauty lines without a second thought, we’d highly encourage you to reconsider. Although the low prices and lookalike packaging appear too good to be true at first glance, Aldi beauty products have become big business for the store – and for good reason.

Aldi beauty products
Alamy Stock Photo

According to trade title The Grocer, Aldi racked up double-digit value sales gains in the beauty category in 2019 – thanks, mostly, to its ever-growing Lacura range. The figures show that there’s been a 14.1 per cent increase in Aldi’s beauty value sales – more than any other discount retailer, and ahead of Boots and Superdrug, too.

As for why? Well, more often than not, Aldi beauty products do actually live up to the hype – not just in terms of the dangerously close copies of popular branding, but with the formulas and ingredients lying inside the containers as well.

SpecialBuys come and go, but some core offerings are available all year round. If these Aldi beauty products aren’t in stock online, check your local store – they may still have some left.

Aldi beauty products: Make-up dupes

Aldi vitamin primer

vitamin primer

Lacura Vitabase Primer, £5.99, Aldi

Dupe for: Bobbi Brown Vitamin Enriched Face Base, £48.50, Lookfantastic

Bobbi Brown’s vitamin enriched primer is a fave among fans, but Aldi’s version utilises a lot of the same ingredients to achieve a very similar outcome – moisturised skin that is primed and ready to apply a flawless make-up look that will last all day. Read our review here.

Aldi says: ‘Get your skin looking picture perfect with this Lacura Vitabase Primer. Whether you’re using this alone or under make-up, your selfies will never be the same again. Contains vitamin c and e, shea butter, geranium and grapefruit extract for a nourishing and delicate foundation treatment.’

Aldi blusher

aldi Nars blusher dupe

Lacura Candy Blusher, £4.99, Aldi

Dupe for: Nars Blush in Orgasm X, 27.50, Nars

Beauty fans on Tiktok were quick to notice the likeness between Aldi’s blushers and Nars’ iconic £27.50 blushes. The ‘Candy’ blush colour is a shimmery pink and is said to be most like Nars’ ‘Orgasm X’ blush.

Aldi says: ‘Add to your makeup collection with this Lacura Candy Blusher. Achieve those rosy cheeks with this delicate and sweet blusher. Define, pop and contour your way to looking your absolute best.’

Aldi blusher

aldi Nars blusher dupe

Lacura Coral Blusher, £4.99, Aldi

Dupe for: Nars Blush in Behave, 27.50, Nars

Aldi’s blusher also comes in the colour ‘Coral’, a lighter, more orange-pink with shimmer. This one has been compared to Nars’ blusher in the colour ‘Behave’.

Aldi says: ‘Add to your makeup collection with this Lacura Coral Blusher. Achieve those rosy cheeks with this delicate and sweet blusher. Define, pop and contour your way to looking your absolute best.’

Aldi bronzer

Aldi bronzer benefit dupe

Lacura Bronzer, £4.99, Aldi

Dupe for: Hoola Matte Bronzer, £27.50, Benefit Cosmetics

From the Hawaiian-inspired packaging to the nifty square brush that perfectly fits inside the box (with compact mirror inside), this matte bronzer is giving Benefit’s cult Hoola bronzer a run for its money, especially as it saves you £22.51.

Aldi says: ‘The Lacura Bronzer is the perfect addition to your make-up routine. It’s beautiful bronzer will leave your skin with a stunning beach tan glow. Make this a new favourite in your beauty collection.’

Aldi highlighter

Aldi highlighter benefit dupe

Lacura Highlighter, £4.99, Aldi

Dupe for: Cookie Powder Highlighter, £27.50, Benefit Cosmetics

A great dupe for Benefit’s Cookie Powder Highlighter, Aldi’s Lacura highlighter will save you over £22 and comes with the same nifty packaging that houses the brush perfectly.

Aldi says: ‘The Lacura Highlight is the perfect addition to your beauty routine. It’s beautiful shimmer will enhance your cheekbones with a subtle glow. Add that perfect highlight to any area of your face and this will soon become your go to beauty essential.’

Aldi mascara

Aldi mascara Maybelline dupe

Lacura Super Lash Mascara, £2.79, Aldi

Dupe for: Maybelline Great Lash Mascara, £5.99, Lookfantastic

Most Aldi beauty products do a good job of replicating popular packaging, but it’s fair to say they’ve done an excellent job at duping Maybelline’s eye-catching packaging here, and according to the reviews the formula packs a punch, too.

Aldi says: ‘For everyday XXL volume, this Lacura Super Lash Mascara is the mascara that you have been missing. Define even the smallest of lashes with this fabulous formula, that will take your lash look to the next level everyday.’

Aldi concealer

aldi nars concealer

Lacura Radiant Concealer, £3.99, Aldi

Dupe for: Nars Radiant Creamy Concealer, £24, Cult Beauty

Nars’ Radiant Creamy Concealer is the stuff of legend in the make-up world, but Aldi claims to have an equally rich and creamy formula for around £20 less.

Aldi says: ‘Smooth your skin with the Lacura Radiant Concealer. This highly pigmented liquid formula will correct and cover unwanted discolouration, hide blemishes and conceal under eye darkness. Available to buy in three shades: Light, Medium and Dark, use the wand for precision application with a natural matte finish.’

Aldi cheek palette

Aldi cheek palette

Lacura Cheek Palette, £4.99, Aldi

Dupe for: Cheekleaders Mini Pink Squad, £26, Benefit

Unlike most Aldi beauty products, they haven’t replicated Benefit’s signature retro packaging here, but the team at Aldi have come up with an equally product-packed palette, with a bronzer, highlighter and blusher in one.

Aldi says: ‘Containing three lightweight, blendable powders, the Lacura Cheek Palette promises to be all you need to achieve that summer glow. Start by gently applying the rich bronzer to the face before adding a pop of colour with the velvety pink blush. Add some shimmer with the silky highlighter for the perfect sun-kissed look that will carry you through to the evening garden party.’

Aldi setting spray

Lacura Setting Spray, £3.99, Aldi

Dupe for: All Nighter Make-up Setting Spray, £26, Urban Decay

If you’re part of Urban Decay’s cult following, setting spray is probably high on your list of must-haves. Can Aldi’s equivalent hold up in the heat?

Aldi says: ‘Looking for a look that stays put? Say goodbye to melting make up this summer with the Lacura Setting Spray. This lightweight, dewy spray promises to help your look not feel heavy or sticky on the skin.  Simply mist on after your morning make up routine to keep it looking picture-perfect all day.’

Aldi primer

Lacura Snapshot Ready Illuminating Primer, £5.99, Aldi

Dupe for: Smashbox The Original Photo Finish Foundation Primer, £28, Lookfantastic

Rely on Smashbox’s much-loved Photo Finish primer to keep your make-up in place all day? Aldi’s oil-free alternative is infused with vitamin A and E, plus grapeseed extract, claims to offer similar benefits.

Aldi says: ‘Get your skin looking picture perfect with this clear primer. Whether you’re using this alone or under make-up your selfies will never be the same again!’

The reviews say: ‘I have use this product every day, I prefer this to others I’ve had in the past which cost three times more. I would thoroughly recommend this, Aldi ever run out of stock please.’

Aldi mascara

aldi mascaraLacura Waterproof Too Legit Mascara, £5.99, Aldi

Dupe for: Benefit They’re Real! Mascara, £22, John Lewis & Partners

There’s no doubt that Benefit They’re Real! gives us amazingly long lashes, but Aldi’s lookalike Too Legit apparently does the same for much less, to the point where it’s been sold out and had to be restocked a number of times. Maximum volume, curl and flutter for £6 – no wonder it’s launching a waterproof version.

Aldi says: ‘The first thing everyone notices about you will be your eyes with this brilliant mascara. Long-lasting, this make up essential will make sure your eyes pop by adding curl, definition and dramatic length and volume to your lashes. Perfect for everyday or evenings out, this will soon become your new go-to item.’

The reviews say: ‘I have purchased 4 of these mascaras. They are the exact same as Benefit’s at a fraction of the price. Lasts all day and gives incredible length! Highly recommend!’

Aldi summer eyeshadow palettes

Lacura Naturals Intense Palette, £5.99, Aldi

Dupe for: Naked Heat Eyeshadow Palette, £43, Urban Decay

After the success of the original Naked Palette dupe, Aldi is introducing three variants: Smoky, Naturals Two and Intense. Sizzling summer eye looks here you come…

Aldi says: ‘Each palette contains 12 exclusive eyeshadows that promise to be everything you need to create looks suitable for both day and night. Whether you’re after summer sparkles or mesmerising mattes, each eyeshadow has been made with a highly pigmented, easy-to-blend formula.’

Aldi concealer pen

Lacura Concealer Pen, £2.99, Aldi

Dupe for: Touche Eclat, £26, Yves St Laurent

Not content with skincare, Aldi’s Lacura range has branched out into the world of beauty, taking on Yves St Laurent’s iconic concealer and illuminator. The shade range isn’t as broad, but if it works for you, you’re in luck.

Aldi says: ‘Must-have cream in a handy push button pen, ideal for smoothing dark circles and covering blemishes. The light reflecting cream is also ideal as an eyeshadow base.’

The reviews say: ‘This has to be the best concealer I have ever used. It blends beautifully, leaving eyes looking bright and covering up dark shadows or blemishes. Well worth the money.’

Aldi eyeshadow palette

Revamped Naturals Eyeshadow Palette £3.99, Aldi

Dupe for: Naked Reloaded Eyeshadow Palette, £38, Urban Decay

Urban Decay’s Naked range are probably the most famous series of eyeshadow palettes in the world – and even the Duchess of Cambridge is reportedly a fan. Perhaps she could consider switching to Aldi’s version, which although smaller, contains similar universally-flattering nude shades. There’s also Essentials, a take on Naked Basics, and a smokier Nuit version.

Aldi says: ‘The ideal item to have in your make-up collection, this contains 12 neutrally toned eye-shadows that’ll work with all skin tones. With textures that include shimmer, matt and satin this has everything you could need, including a dual-headed brush and mirror inside the box’s interior.’

The reviews say: ‘Great colours – love the variety of natural colours in each palette.’

Aldi highlighter

Lacura Liquid Illuminator, £3.99, Aldi

Dupe for: ICONIC London Illuminator Drops, £30, Feelunique

The bottle may be squarer around the edges, but the formulas of Aldi’s liquid illuminator and Instagram’s highlight of choice, Iconic, might just be on par. Choose from three shades: Champagne, Bronze or Halo.

Aldi says: ‘This stunning, shimmering, liquid illuminator is infused with light-reflecting particles to give you a radiant complexion.’

Aldi setting powder

Lacura Loose Setting Powder, £4.99, Aldi

Dupe for: Laura Mercier Translucent Loose Setting Powder, £30, Cult Beauty

Another matte miracle worker, there’s a reason why thousands of us buy a tub of Laura Mercier’s product each year – but Aldi’s is one sixth of the price. The finely-milled powder is designer to absorb excess oils, blur fine lines and set your make-up all day.

Aldi says: ‘A lightweight powder that blends effortlessly for a natural, flawless look. Set your make-up for the day and you’ll look stunning right up until the evening. Create a look that lasts with the addition of this setting powder to your make-up collection.’

The reviews say: ‘This is a very light setting powder. My face tends to get greasy quick with powders but this lasts a while on my face before that happens, so I’m impressed.’