If you’ve ever walked down the aisles of Aldi and dismissed the beauty lines without a second thought, we’d highly encourage you to reconsider. Although the low prices and lookalike packaging appear to be too good to be true at first glance, Aldi beauty products have become big business for the store – and for good reason.
According to trade title The Grocer, Aldi racked up double-digit value sales gains in the beauty category last year – thanks, mostly, to its ever-growing Lacura range. The figures show that there’s been a 14.1 per cent increase in Aldi’s beauty value sales – more than any other discount retailer, and ahead of Boots and Superdrug too.
As for why? Well, more often than not, Aldi’s beauty dupes do actually live up to the hype – not just in terms of the dangerously close copies of popular branding, but with the formulas and ingredients lying inside the containers as well.
SpecialBuys come and go, but some core offerings are available all year round. If these aren’t in stock online, check your local store – they may still have some left.
Aldi beauty dupes: Skincare
Aldi Q10 skincare
Nivea fans will recognise Q10 as an ingredient anywhere – but these Lacura Q10 moisturisers are one-tenth of the price. In fact, these Aldi beauty dupes are among the cheapest skincare in the entire range. You can also buy both as a set for £2.90, and there’s an accompanying £2.99 multi-intensive serum.
Aldi says: Made with the finest, results driven ingredients the Lacura Q10 Renew Anti-Wrinkle Day and Night Cream help protect skin from premature ageing.
The reviews say: ‘I have used both these products for a couple of years. They are creamy, feel luxurious and do not leave my skin feeling oily. Brilliant price too.’
Parched skin will always be grateful for an application of Clinique’s cult Moisture Surge, but fans say the Aldi alternative can deliver comparable results. The pots even boast the same pale pink hue and silver lid.
Aldi says: ‘Keep your skin looking plumped, smooth and soft with the addition of this moisturiser. Sure to get you feeling and looking as confident as ever this intense moisturiser is ideal helping with fine dry lines.’
The reviews say: ‘This Moisture Boost is fabulous. I’ve been buying the Clinique one for years at a price of around £37. I won’t be buying it anymore. This is exactly the same. Well done Aldi.’
Soothing chapped lips, fixing cracked heels, nourishing dry hands – is there anything that Elizabeth Arden’s multipurpose wonder can’t do? Not really – but the same is also true of Aldi’s version.
Aldi says: ‘Designed to help your face feel fabulous, this cream works to soothe any dry skin whilst also containing anti-inflammatory benefits. The Miracle Cream will also work to comfort minor weather burns, scrapes and abrasions.’
The reviews say: ‘Super “cheat” of a very well known high end “8 hour cream” brand, same quality, 95% as good, at a tenth of the price, have stocked up, keep this on your regular list please Aldi!’
Aldi caviar skincare
Dupe for: Skin Caviar Luxe Cream, £384, La Prairie
One of the first products to put Aldi on the beauty map, Lacura’s day and night caviar cream brings you the benefits of caviar extract, as well as a generous dose of hyaluronic acid, without the high-end price tag.
Aldi says: ‘With its anti-ageing formula, you can be sure that you are looking your best as this rich cream helps regenerate skin during the night.’
The reviews say: ‘I absolutely love this cream! I normally buy top brand face cream but thought I’d give this a try as I was fast running out of my normal cream, well wow! I wish I’d tried this years ago!’
Aldi Rejuvalate skincare
Prefer L’Oreal to some of the other brands listed above? Aldi’s Rejuvalate collection could be for you. The day cream offers the same level of SPF protection, while the night cream is said to visibly reduce signs of ageing.
Aldi says: ‘Treat your skin to an extra step in your daily beauty regime. Formulated to leave your skin feeling hydrated, firm and bright.’
The reviews say: ‘Lovely face cream at a fraction of the cost of what I used to purchase. Absorbs into the skin well and has a nice, gentle scent. A recent convert, but can see myself sticking with this for a while. Also contains spf protection which is important to me.’
Aldi pink clay mask
When Aldi first dropped this Sand & Sky dupe back in 2018, it sold out fast. Now the store has brought an updated version back, along with a pink clay hot cloth cleanser (£3.99) and pink clay exfoliator (£2.99), both of which have also had to be restocked after multiple sellouts.
Aldi says: ‘Created to reduce the appearance of imperfections, this Lacura Pink Clay Mask is the ideal addition to your beauty regime. This mask is sure to detoxify your skin, leaving you feeling fresh and new and your skin looking clearer and brighter.’
The reviews say: ‘Excellent value, beautiful packaging, inexpensive, luxury beauty care, thank you Aldi!’
Dupe for: Pixi Glow Tonic, £18, Cult Beauty
The Laura Glow Exfoliating Tonic contains the same percentage of glycolic acid (5 per cent) as the Pixi original, and the packaging looks strikingly similar too.
Aldi says: ‘Not only does it remove impurities and brighten your face, the glycolic acid improves your skin texture – leaving you feeing soft and smooth.’
The reviews say: ‘This product resembles a more expensive brand. It works equally well refining pores and as an exfoliant. I love it and of course it has saved me ££££ to spend on Aldi products. Everyone’s a winner.’
Aldi hot cloth cleanser
The cult Liz Earle cleanser loved by stars like Holly Willoughby won’t break the bank – but Aldi’s alternative will save you even more. The outside might not look like a direct match, but devotees to the original say what’s inside is just as good.
Aldi says: ‘Harnessing the powers of rosemary, cocoa butter, chamomile and eucalyptus oil, this two-step cleansing system contains a creamy cleanser to remove make-up and a muslin cloth to gently exfoliate your skin.’
The reviews say: ‘I have used a more expensive brand before I tried Aldi’s version and I have to say Aldi beats it hands down! Aldi’s is more creamy but still has the lovely ingredients such as eucalyptus. It really removes all make-up and leaves your skin feeling super moisturised.’
Aldi glycolic pads
Tub make you do a double take? We thought so. If the Pixi-inspired toner isn’t the glycolic for you, you might like Aldi’s take on Nip + Fab’s popular pads, which are saturated in an exfoliating solution.
Aldi says: ‘These exfoliating facial pads are an effective skin re-surfacing pad, helping to improve your skin’s tone and texture while leaving you with a brighter and more radiant complexion.’
The reviews say: ‘I’m usually a bit of a skincare snob but bought with an open mind. Effective, fantastic value for money and leave my skin fresh, smooth and clean.’
Aldi overnight recovery concentrate
Kiehl’s prides itself on being the UK’s top luxury anti-ageing facial oil, and Lacura’s £5 alternative might not quite manage to knock it off its top spot – especially as it uses a different blend of essential oils. However, it does promise to rejuvenate your complexion while you sleep – and any product that does the hard work for us while we snooze is never a bad thing.
Aldi says: ‘Containing rosehip, jojoba, hemp and chai oils, this indulgent oil helps to reduce fine lines, improve skin moisture and regenerate the skin overnight. Let this oil rejuvenate your skin while you sleep, so you have more time to yourself in the day.’
The reviews say: ‘Light, beautifully rose-scented oil, which absorbs quickly and leaves my skin feeling fantastically soft. I’ve used Kiehl’s for years but this is so much nicer, and a fraction of the price.’
Aldi facial cream
Dupe for: Ultra Facial Cream, £24.50, Kiehl’s
Not content with just one Kiehl’s-esque dupe, Aldi also offers its own Ultimate Facial Cream, infused with tara seed and sea algae. The pots are squint-and-you’ll-see-it similar, but the Aldi option is under £4, and still claims to quench the thirst of parched skin all day long.
Aldi says: ‘This luxurious cream leaves the skin soft, smooth and well-balanced with optimal moisture for 24 hours. Containing tara seed and sea algae, this lightweight formula also protects from cold and dry temperatures.’
The reviews say: ‘I have had the Kiehl’s version before and this matches the quality and a a very fair price. I cannot see any difference, except thirty odd pounds still in your pocket.’
GLAMGLOW’s blend of glycolic, salicylic and lactic acids, has earned it skin-clearing legend status amongst beauty buffs, but Aldi’s eucalyptus-infused charcoal mud mask offers many of the same purifying benefits.
Aldi says: ‘Going on black before turning clear and foamy once water has been applied, this mask will help remove excess oils and gently exfoliate your skin. This all works to leave you with a clear complexion and a refined, balanced skin tone. With ingredients such as clay, charcoal powder, and extracts of coconut, bamboo and eucalyptus oil, the mask targets problem skin, leaving behind a radiant and healthy glow.’
The reviews say: ‘This is my first ever beauty product I purchased at Aldi and I’m so glad I did! After first use my skin was so soft and had the healthy look that next day I went to Aldi and bought another 2!’
Aldi beauty dupes: Make-up
Nars’ Radiant Creamy Concealer is the stuff of legend in the make-up world, but Aldi claims to have an equally rich and creamy formula for around £20 less.
Aldi says: ‘Smooth your skin with the Lacura Radiant Concealer. This highly pigmented liquid formula will correct and cover unwanted discolouration, hide blemishes and conceal under eye darkness. Available to buy in three shades: Light, Medium and Dark, use the wand for precision application with a natural matte finish.’
Aldi cheek palette
They may not have replicated Benefit’s signature retro packaging, but the team at Aldi have come up with an equally product-packed palette, with a bronzer, highlighter and blusher in one.
Aldi says: ‘Containing three lightweight, blendable powders, the Lacura Cheek Palette promises to be all you need to achieve that summer glow. Start by gently applying the rich bronzer to the face before adding a pop of colour with the velvety pink blush. Add some shimmer with the silky highlighter for the perfect sun-kissed look that will carry you through to the evening garden party.’
Aldi setting spray
If you’re part of Urban Decay’s cult following, setting spray is probably high on your list of must-haves. Can Aldi’s equivalent hold up in the heat?
Aldi says: ‘Looking for a look that stays put? Say goodbye to melting make up this summer with the Lacura Setting Spray. This lightweight, dewy spray promises to help your look not feel heavy or sticky on the skin. Simply mist on after your morning make up routine to keep it looking picture-perfect all day.’
Rely on Smashbox’s much-loved Photo Finish primer to keep your make-up in place all day? Aldi’s oil-free alternative is infused with vitamin A and E, plus grapeseed extract, claims to offer similar benefits.
Aldi says: ‘Get your skin looking picture perfect with this clear primer. Whether you’re using this alone or under make-up your selfies will never be the same again!’
The reviews say: ‘I have use this product every day, I prefer this to others I’ve had in the past which cost three times more. I would thoroughly recommend this, Aldi ever run out of stock please.’
There’s no doubt that Benefit They’re Real! gives us amazingly long lashes, but Aldi’s lookalike Too Legit apparently does the same for much less, to the point where it’s been sold out and had to be restocked a number of times. Maximum volume, curl and flutter for £6 – no wonder it’s launching a waterproof version.
Aldi says: ‘The first thing everyone notices about you will be your eyes with this brilliant mascara. Long-lasting, this make up essential will make sure your eyes pop by adding curl, definition and dramatic length and volume to your lashes. Perfect for everyday or evenings out, this will soon become your new go-to item.’
The reviews say: ‘I have purchased 4 of these mascaras. They are the exact same as Benefit’s at a fraction of the price. Lasts all day and gives incredible length! Highly recommend!’
Aldi summer eyeshadow palettes
After the success of the original Naked Palette dupe, Aldi is introducing three variants: Smoky, Naturals Two and Intense. Sizzling summer eye looks here you come…
Aldi says: ‘Each palette contains 12 exclusive eyeshadows that promise to be everything you need to create looks suitable for both day and night. Whether you’re after summer sparkles or mesmerising mattes, each eyeshadow has been made with a highly pigmented, easy-to-blend formula.’
Dupe for: Touche Eclat, £26, Yves St Laurent
Not content with skincare, Aldi’s Lacura range has branched out into the world of beauty, taking on Yves St Laurent’s iconic concealer and illuminator. The shade range isn’t as broad, but if it works for you, you’re in luck.
Aldi says: ‘Must-have cream in a handy push button pen, ideal for smoothing dark circles and covering blemishes. The light reflecting cream is also ideal as an eyeshadow base.’
The reviews say: ‘This has to be the best concealer I have ever used. It blends beautifully, leaving eyes looking bright and covering up dark shadows or blemishes. Well worth the money.’
Aldi eyeshadow palette
Urban Decay’s Naked range are probably the most famous series of eyeshadow palettes in the world – and even the Duchess of Cambridge is reportedly a fan. Perhaps she could consider switching to Aldi’s version, which although smaller, contains similar universally-flattering nude shades. There’s also Essentials, a take on Naked Basics, and a smokier Nuit version.
Aldi says: ‘The ideal item to have in your make-up collection, this contains 12 neutrally toned eye-shadows that’ll work with all skin tones. With textures that include shimmer, matt and satin this has everything you could need, including a dual-headed brush and mirror inside the box’s interior.’
The reviews say: ‘Great colours – love the variety of natural colours in each palette.’
The bottle may be squarer around the edges, but the formulas of Aldi’s liquid illuminator and Instagram’s highlight of choice, Iconic, might just be on par. Choose from three shades: Champagne, Bronze or Halo.
Aldi says: ‘This stunning, shimmering, liquid illuminator is infused with light-reflecting particles to give you a radiant complexion.’
Aldi setting powder
Another matte miracle worker, there’s a reason why thousands of us buy a tub of Laura Mercier’s product each year – but Aldi’s is one sixth of the price. The finely-milled powder is designer to absorb excess oils, blur fine lines and set your make-up all day.
Aldi says: ‘A lightweight powder that blends effortlessly for a natural, flawless look. Set your make-up for the day and you’ll look stunning right up until the evening. Create a look that lasts with the addition of this setting powder to your make-up collection.’
The reviews say: ‘This is a very light setting powder. My face tends to get greasy quick with powders but this lasts a while on my face before that happens, so I’m impressed.’
Other Aldi beauty dupes
Aldi bath foam
Abbot & Broome Luxurious Bath Foam, £1.29, Aldi
Aldi says: ‘The foam will caress skin softly before leaving a lasting yet delicate scent behind in one of four fragrances. Choose from citrusy notes with lime & patchouli, floral rhubarb & rose, a burst of fruity pomegranate & ginger or embrace all things citrus with the refreshing orange & bergamot. ‘
Aldi dry shampoo
Lacura Dry Shampoo, £1.29, Aldi
Dupe for: Batiste Dry Shampoo, £2.99 Superdrug
Aldi says: ‘The refreshingly fragranced spray will leave hair perfumed and refreshed, whilst adding texture and volume without any wetness on application, so you can have that just-washed feeling for days! Available in either a tropical scent of Paradise, floral with Fuchsia or pure fresh Crystal.’
Aldi Tangle Teezer
Tangle Teezers are famed for taming flyaways and removing knots, giving a smooth, sleek finish with minimal fuss – which is why we’re so intrigued by the £2.50 Aldi version.
Aldi says: ‘Tease those tangles away with the Lacura Detangling Hair Brush, available to buy in four pearlescent pastel colours. This handy-sized brush has been designed to leave even the thickest of hair feeling smooth and soft whilst removing knots or tangles.’
Aldi’s Luxury Fragranced Candles are 290g, while the luxe Jo Malone version comes up at 200g. The throw of the former isn’t quite as strong, but it still burns evenly and fills a space with ease. The Aldi candles are also available in several other Jo Malone-esque scents – Blackberry Bay, Peony Blush, and Lime Basil & Mandarin. Top tip: there’s perfume versions too.
Aldi says: ‘Giving your home a cosy warmth with the flicker of the flame, the delicious smell will comfort you throughout cold evenings.’
The reviews say: ‘This candle was recommended by a friend so I bought it to try, then ordered another 5 online. Amazing smell looks fabulous and incredible value.’