When we heard that one of our favourite high street brands, Zara, had just launched its first ever lingerie collection, we were shocked to realise that this was the first time the fashion giant has branched out into underwear.
So it’s long overdue to get that special Zara magic sprinkled over our undergarms, but on first look it’s clear that this collection was worth waiting for: it’s pretty, contemporary, soft, elegant, sexy and ultra-feminine.
Titled ‘The Female Gaze’, this is underwear through our own eyes – no pushing up, pulling in, million strap pieces here, just simple, flattering, comfortable underwear that feels as good on as it looks. And the colour palette is as soft and sensual as the styles – dusty blues and pinks, oyster white and nudes are peppered with lots of black sets, an essential for any underwear drawer.
It’s a huge collection, too – as well as reams of styles of underwear to chose from, from high waist to skimpy, silky to sculpting, there’s also some beautiful loungewear and nightwear that will make staying in so much easier this winter. Silky, loose-fitting pyjama sets, seamless leggings, silk-feel T-shirts, slinky dressing gowns and a knitted cardigan and shorts co-ord made for sofa-based Sundays.
We can’t deny that we’re struggling to pick our favourites, considering the whole collection is just lovely, but we’ve had a stab anyway. Zara lingerie is available to buy online and in stores now (with some styles coming soon).