Every now and then a product comes along that we didn’t necessarily know we needed but that we are sold on at first sight. This week, it is this ZARA flower carrying bag that is both ridiculous and genius all at once.
Rather than carrying your weekly flowers home from your local farmers market or supermarket on a Sunday morning under your arm in a crumpled tote bag, the ZARA flower carrying bag does what it says on the tin and allows you to transport your blooms home safe and sound.
The beauty of the bag is that your bouquet can lie horizontally rather than upright and is kept secure with two tie closures. The longer shoulder straps also mean you can still sling the bag over your shoulder but without the risk of crushing your flowers.
In case one isn’t enough, the triangular shaped tote bag also comes in two different colourways; natural and a multicoloured floral design. Priced at £19, we can’t help but think of it as an investment in the safe transportation of our flowers for years to come.
Both designs are still in stock online but we’d recommend clicking ‘add to basket’ fast if you have your heart set on the bag as the iconic Instagram account @awkwardzara has already picked up on the product and, like us, shoppers have commented to say they ‘love it and don’t know why’.
Whether you buy the bag for its intended use or even to hold French baguettes (as one person on Instagram suggested), it is safe to say that this is one product we didn’t know we needed until we laid eyes on it.