13 of the best buys from Zara’s new A/W Campaign collection

October 17, 2019

New season edits come and go, but if you’re looking for something truly special and standout to add to your wardrobe this autumn, Zara’s new Campaign collection is the premium line you need to peruse, stat.

For those who aren’t already familiar, Campaign is a more editorial branch of the main Zara offering, and comprises everything from coats and dresses to shoes and jewellery.

There’s a drop every few months, but this time around, the line’s palette focuses on fiery hues like deep crimsons, hot pinks and toasted oranges, then heads round to the opposite site of the colour wheel with contrasting pops of pastel blue.

The big-ticket pieces are tied together oversized gold and tortoiseshell accents, knotted chain print scarves and lace embellishments to complete the full luxe look.

Price-wise, Campaign sits towards high-end Woman than the budget buys of TRF. You’re talking around £20 for earrings and up to £100 for dresses, with the priciest piece – a reversible wool-blend faux fur-trimmed coat that wouldn’t look out of place on the set of Kate Hudson’s Almost Famous – sitting at £189.

However, these are designer-inspired items that have serious staying power, and as many are limited edition, you run a far lower risk of running into someone wearing the exact same thing (unlike a certain viral dress from this summer…)