WARDROBE WISDOM: Samantha Cameron, founder of fashion label Cefinn

Eva Haftmann

Versatility rules my wardrobe. Be it the school run, a business meeting or an evening engagement, I want to feel confident. I wouldn’t have set up my label Cefinn if I hadn’t been able to find fabrics that were machine washable and don’t crease easily. We all aim to be that woman who looks as good at the end of the day as she does at the beginning.

I love reinventing the traditionally androgynous tailored suit with modern shapes and feminine colourways, making it feel effortless and fresh. For the office I’ll team a suit with a fine knit or blouse and heels, on a weekend, a plain tee and trainers. After months spent searching, I have found the perfect white tee at Gap – it’s a wardrobe staple we all need in our arsenal.

I am not very good at changing my handbag and it’s always too full! I go for classic styles in neutral tones – the Smythson Panama is part of my uniform. My personal style is quite ‘matchy matchy’, so I design with this in mind. Because black is so versatile, a lot of our pieces feature it in details such as piping or a minor element of the print. It makes styling your outfit so easy – simply pair with black accessories that you will no doubt already own.

While I’m a big fan of black I love colour, too and want to introduce more of it into people’s wardrobes, such as teal, which is a smart alternative for summer. Last year’s yellow trend is here to stay and to avoid the colour being too intimidating, we’ve searched high and low for a zesty shade that compliments all skin tones.

I am a hoop-earring fanatic and it goes without saying they have to be gold. At the moment my favourite pair are by Laura Fantacci x Otiumberg.

reiss.com

Blouse, £140, Reiss

smythson.com

Panama bag, £495, Smythson

office.co.uk

Trainers, £89.99, Nike at Office

Laura Fantacci X Otiumberg

Earrings, £120, Laura Fantacci X Otiumberg

 

TROUSERS, £230, CERFINN

cerfinn.com

Trousers, £230, Cerfinn

cerfinn.com

Jacket, £370, Cerfinn

matchesfashion.com

Shoes, £545, Paul Andrew, Matches Fashion