This face cream has over 1,000 5-star reviews and costs less than £22

Few skincare products amass a truly widespread appeal, mainly due to the fact that we all have different skin types and skincare concerns, but occasionally one slips through the net that manages to seemingly please nearly everyone.

Wake face cream
Instagram/@wakeskincare

One such product is Wake Skincare’s Face Cream. Only shoppable online via their own website and Amazon, you’d be forgiven for having never heard of this independent brand, but it’s beginning to garner something of a cult following for its affordable, sustainably packaged, cruelty-free, natural formula products – targeted at a constantly switched-on generation who wear their tiredness on their faces (raises hands).

We’ve waxed lyrical before about Wake’s eye gel (which sells one every minute), but now it’s time to talk about their face cream. Not ones to beat around the bush with convoluted, jargon-filled, paragraph-long product names, it is simply called: Face Cream. We love it already.

Wake face cream
Instagram/@wakeskincare

It’s a lightweight formula, but it doesn’t hold back on its moisturising properties, with hyaluronic acid for ultimate plumping, glycerine, another highly moisturising ingredient, and vitamin E, which is always good for skin thanks to its hydrating properties and ability to reduce the appearance of acne scars and generally improve skin texture. It also works to reduce blemishes caused by a non-stop lifestyle and targets fine lines that result from irregular sleeping patterns.

Instagram/@wakeskincare
Wake Skincare

Face Cream, £21.98, Wake Skincare

If you find it hard to believe you can get all that for just £21.98, maybe the reviews will swing you.

‘A really nice light moisturiser. The packaging is really quite heavy and feels really high quality, I like the chrome effect lid, it looks lovely on my dressing table. The cream itself has a very slight floral scent but this doesn’t linger once rubbed in so for those sensitive to smells it won’t be a problem. I have oily skin and I’m particularly fussy about my face creams but this felt great and hydrating without causing me to get oily. I’m really impressed,’ said one happy shopper.

Another even claimed that using Wake Face Cream got them student discount in a shop and comments on how they hadn’t aged from people they hadn’t seen in years: ‘So I am now in my 40’s (hmmm) and the lines and wrinkles are well and truly taking shape! I am always open to trying new face creams that promise to rewind the clock so thought I would give this a go,’ they wrote.

‘I’ve been using it for a couple of weeks now and I love it! This may be coincidence but I was given student discount in a shop (WOW) and whilst at a wedding reception seeing folk I haven’t seen in 20+ years, more than one person commented on how I haven’t aged! (Winner!!!!)’