The new personalised perks you’ll get at Waitrose instead of your free newspaper

When Waitrose announced earlier this month that it was stopping its free newspaper perk for loyalty card holders, many shoppers were seriously disgruntled. Having already ceased its free coffee offer in stores as of March 2020, this news came as a big blow to Waitrose customers.

Waitrose
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Previously, myWaitrose card holders who spent £10 in store or online could pick up a copy of any newspaper for free – and it appeared to be a popular deal with customers, with some saying they visited Waitrose especially to get a weekend paper while picking up a few groceries.

However, Waitrose recently told moneysavingexpert.com that only 5 per cent of myWaitrose card holders actually made use of the newspaper deal, and they will be introducing a new scheme from February 23.

Waitrose loyalty scheme
Waitrose

The revamped myWaitrose loyalty programme will introduce more personalised offers and discounts that will provide members with ‘greater value, more flexibility, tailored offers and money off their weekly shop.’

The new Waitrose loyalty scheme means each customer will receive tailored deals and offers based on the products they buy the most – so effectively the more you shop, the more money you’ll save. Members will also continue to receive their free copies of Waitrose Food, Health and Drinks magazines, discounts on dry cleaning and Cookery School courses and cashback on healthy products with Vitality Health.

As to whether you’ll still get a free paper – well, moneysavingexpert.com asked Waitrose how often you would need to buy newspaper in order for it to become one of your personalised deals, but they couldn’t say. ‘It said this will vary depending on the shopper’s habits and history, adding that an algorithm will look at people’s most popular items and then give offers based on those items’.

Waitrose loyalty scheme
Waitrose

Martin George, Waitrose Customer Director, said of the renewed Waitrose loyalty scheme: ‘We want to reward our customers for their loyalty by giving them even better value without compromising on the taste and quality they expect from Waitrose. Our revamped myWaitrose helps customers save money on the products they buy the most.’

READ MORE: Waitrose to start selling tearless onions