It might still only be January, but we’re already looking ahead to (hopefully) brighter times (literally and figuratively) later in the year such as Easter, when we may be able to meet with loved ones again. And it appears a lot of other people are too: Waitrose has reported searches for the word ‘Easter’ in the last month are already up 266 per cent on last year.
In fact, so excited for Easter are we, that chocolate lovers were already seeking out Easter eggs as early as 28 December, when searches for the seasonal confection soared by 300 per cent.
Anni Ludhra-Gent, Waitrose Seasonal Brand Manager, said: ‘We are all in need of things to celebrate and look forward to in the coming months – with Easter being the event we’re all hoping will put a spring back in our step!’
So what has Waitrose got in store for us this year? The Waitrose Easter food releases always cause a buzz, mostly because ‘master of curiosity’ and chef Heston Blumenthal always manages to work his magic to delight and surprise customers.
Following its success last year, the Spring Lemon is back (white chocolate flavoured with zesty lemon) and to accompany it in the fruit bowl is a new addition: the Chocolate Pomegranate. Combining the irresistible flavour of caramelised white chocolate with sweet and sharp pomegranate, this chocolatey illusion will have you fooled into thinking it’s the real deal.
For a truly luxurious treat, the new-look No.1 Hidden Truffles Chocolate Easter Eggs are as sophisticated-looking as they are moreish. Made with Fairtrade single-origin chocolate and each containing melt in your mouth truffles, there are three to choose from: the dark chocolate egg contains dark chocolate truffles; the milk chocolate Easter egg hides champagne truffles within; while the nutty milk chocolate egg is bursting with salted caramel truffles.
The charming milk chocolate hen, complete with speckled eggs, will be appreciated by little and big kids (yes, even grown-ups), while the Easter bunny half-eggs are filled with an indulgent milk chocolate ganache.
And, while the expertly hand-decorated White Chocolate Squiggle Easter Egg might look too pretty to eat, it’s also far too delicious to resist.
But it’s not all about chocolate – Heston has waved his magic wand over the humble hot cross bun, creating none other than the Mocha Coffee Hot Cross Bun: rich brioche dough studded with dates, chunks of chocolate, plump sultanas and coffee. Heston recommends toasting and serving warm with his spiced butter recipe (found on the packaging).
Heston from Waitrose Chocolate Scotch Egg, Eggstraordinary Chocolate Banoffee Hen’s Eggs and Eggstraordinary Speckled Eggs will also be making a welcome return to the 2021 Waitrose Easter range.
The Waitrose Easter range will be available in shops and on Waitrose.com from mid-February.