This £19 serum is being hailed as a gamechanger for damaged hair

Hair feeling a little frazzled? The solution may be in sight – and for less than £20. Beauty fans are hailing Virtue Lab Perfect Ending Split End Serum as the ultimate solution to a multitude of hair woes, with a string of overwhelmingly positive reviews on the Virtue Labs website.

The serum, which is available through retailers such as Cult Beauty and Space NK in the UK, may look small, but it’s also mighty, according to shoppers who can’t believe its ‘fantastic’ transformative properties.

Virtue Lab Perfect Ending Split End Serum
Cult Beauty

‘I have very long hair and this product is a superstar!’ exclaimed one. ‘Puts an end to crispy, dry ends and leaves my hair silky smooth. Fantastic scent, too! I don’t ever want to be without this product.’

‘Wow! Wow! Wow! So happy!’ echoed another. ‘My hair improves with each use. Shiny and frizz free! Can’t wait to try more products.’

The product’s success lies in Virtue Labs’ secret weapon, Alpha Keratin 60ku – ‘a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them without weighing strands down’.

Along with other nourishing ingredients, such as baobab seed oil, the serum makes hair look shiny, healthy and hydrated, while nixing split ends and frizziness from the first application.

Virtue Lab Perfect Ending Split End Serum bottleVirtue Lab Perfect Ending Split End Serum, £19 for 20ml, Cult Beauty

A pea-sized amount goes a long way, meaning that although it’s priced at almost £1 per ml, it’s an purchase that will last – and whether your hair is overworked with product, damaged by heat or worn out by the weather, it could be a very worthy investment.

According to FEMAIL, Virtue’s range is the third biggest seller at Space NK, so it’s not the just split end serum that’s been a hit with those in the know. We’ll be giving the equally well-reviewed Full Shampoo and 6-In-1 Styler a go next…