In what is, in our books, IKEA’s most exciting collaboration to date, the Swedish retailer has teamed up with Off-White CEO and Creative Director of Louis Vuitton Menswear, Virgil Abloh for a highly anticipated new homeware range.
The collaboration, titled MARKERAD (which is Swedish for ‘marked’), will see the high-end fashion designer create ‘inexpensive yet fashionable’ products for IKEA, allowing fans to shop his designs for a much more affordable price than his work for Louis Vuitton or his own cult label, Off-White – both of which come with a hefty price tag.
The new homeware range is a step towards both Abloh and IKEA’s mission to democratise design, so although the the price may not be out of reach, shoppers can still expect top notch quality and the style Abloh is known and loved for.
The line will include the designer’s signature quoted text on IKEA’s minimalist pieces. For example, you’ll find a white clock branded with the word ‘TEMPORARY’, shopping bags that say ‘SCULPTURE’ and turf-inspired rugs with the words ‘WET GRASS’. Then there are other quirky items like an LED-lit Mona Lisa wall art piece and an oversized rug that looks like an Ikea receipt.
‘This range stylishly fuses functionality with street cred and high cultural references, it brings you statement pieces that challenge tradition, ‘ says the brand. ‘The collection consists of a range of fashion-forward homewares that cater towards fluid and contemporary living, including a day bed, table, chair, mirror, lighting, bed textiles, cabinet and accessories.’
Discussing the range, Abloh added: ‘There’s always an underlying message in my creations. A little bit of irony—and a human connection.’
‘The ethos of the collection is to add an artful quality to anonymous objects.’ For instance, he explained that the IKEA receipt rug ‘can just as easily be on a floor or hung on a wall—in both scenarios, the rug highlights the entire story which IKEA embodies.’
Ultimately, he states that the aim of the collaboration is to create ‘designs that could satisfy both practical needs and emotional aspirations.’
The collection launches on 1 November.