Victoria Beckham took the beauty industry by storm last year when she launched her very own self-titled beauty line, with an impressive range of luxurious make-up and skincare steadily arriving on the shelves.
And she’s showing no sign of slowing down, as the brand has introduced an exciting new product that’s set to be yet another crowd-pleaser.
VB, who built her empire by conquering the world of fashion before stepping into beauty, has launched a Cell Rejuvenating Power Serum as the latest product in the Victoria Beckham Beauty range.
The new release has been created in collaboration with famous German biomedical scientist and skincare formulator Augustinus Bader, who Victoria also worked with on the brand’s first skincare product, the Cell Rejuvenating Priming Moisturiser. So, what can we expect from the serum?
Well for starters, the product is the first serum to incorporate Bader’s patented TFC8 technology, which is made of a mix of natural amino acids and vitamins. This has been incorporated to help deliver both immediate and long-term benefits and ultimately result in healthier, smoother and firmer skin.
But most importantly, the Cell Rejuvenating Power Serum promises to deliver a special blend of active ingredients to kick-start your skincare routine. This means it should be applied before your moisturiser for the best outcome.
Describing the product, the brand explains: ‘Power Serum is your daily dose of active ingredients that strengthens the skin’s barrier function and supports ultimate skin – repairing the sins of the past and protecting against modern day environmental stressors like blue light and pollution. Turns redness down and radiance up.’
Victoria herself announced the launch via her Instagram page, sharing a video and writing in the caption: ‘It’s here!!! I’ve been working on this for a long long time and am so excited to share my Power Serum with @augustinusbader! The science behind this is so incredible and I really notice a difference in my pore size and the fine lines around my eyes.’
The serum, which is priced at £180, is now available to shop on the Victoria Beckham Beauty website.