Victoria Beckham isn’t content with being an ex-Spice Girl and the founder of a successful fashion brand – now she’s taking on the world of beauty too.
Her own label, Victoria Beckham Beauty, launched back in September and has already seen a flurry of sellouts across the line, which was comprised solely of make-up. Until today, that is.
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Introducing Cell Rejuvenating Priming Moisturizer, co-developed with world-renowned stem cell researcher, Professor @augustinusbader The new standard in science-backed beauty. Victoria glow, Bader results. On sale tomorrow! 19 November 8AM PST / 11AM EST / 4PM GMT #VictoriaBeckhamBeauty #VBGlow #CleanBeauty
On Instagram earlier this week, VB revealed she was now branching out into skincare, and her first release is something seriously special: a priming moisturiser created in collaboration with world-renowned stem cell researcher and creator of the eponymous beauty line Augustinus Bader.
Possibly most renowned for The Cream, a £200 ‘miracle product’ that promises to deliver plumped, restored and rejuvenated skin by supporting cell renewal, Bader products are primarily known for being two things: expensive, but effective.
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I am so excited to announce our collaboration with Professor @augustinusbader “It has been a dream to develop, with Augustinus, a priming moisturizer that works to improve the health of my skin and gives that fresh, natural glow that I love” xVB Launching Tuesday 19th November. Read all about it in @theststyle 👉 #VictoriaBeckhamBeauty #VBGlow #CleanBeauty
The Beckham x Bader Cell Rejuvenating Priming Moisturizer is priced at £92, but contains the same TFC8 technology as Augustinus Bader’s existing range, and apparently delivers seriously impressive results in just 16 days.
‘It’s a lightweight moisturiser that just glides on the skin but it gives you an instant smoothing, lifting, tightening glow, then over time it improves the health of your skin,’ the co-founder of Victoria Beckham Beauty, Sarah Creal, told Marie Claire ahead of its launch.
She added to Vogue that both she and Victoria used Professor Bader’s creams and were incredibly impressed with how they worked. ‘Victoria is not naive about launching a skincare product as a fashion designer, and she’s also passionate about skincare herself, so she was adamant from the beginning that when we did skincare, it would be the most active thing out there,’ she said.
Victoria herself said: ‘It has been a dream to develop, with Augustinus, a priming moisturizer that works to improve the health of my skin and gives that fresh, natural glow that I love.’
So there you have it: the secret to a Victoria Beckham glow. Keep your eyes on the Victoria Beckham Beauty website, where it’s due to drop on 19 November.