How much do you spend on Valentine’s Day? A survey conducted by Vanquis in 2019 showed that over £650 million was spent on celebrating 14 February the previous year; a number which sounds astronomical at first glance, but actually breaks down to a little under £30 per person.
Men were shown to spend more than women, but these days, we’re not just buying presents for our partners: the research showed that we shop for our children and even our cats and dogs, too. Add presents for your Galentine’s Day gang into the mix, and that initial figure can quickly stack up.
Most gift guides will suggest luxury options with dizzyingly high price tags, but we believe you don’t need to spend a fortune to show your nearest and dearest that you care, whether it’s Valentine’s Day or any other day of the year.
So with this in mind, we’ve compiled 60 brilliant ideas that are all under £28.45 – the exact amount that came out as the average spend in the UK. Whether you’re after a cute gift for the girls, a thoughtful token for your other half or something to keep the kids sweet, you can’t go wrong with one of these.
Valentine’s Day gifts for her under £30
Wellness Rosewater Bath Soak Marbles Pack of Six, £7.50, Oliver Bonas
Archivist – Luxury Matches, £6.50, Gazelli House
Floral Porcelain Plate, £3.99, H&M Home
Charbonnel et Walker Pink Himalayan Salted Caramel Truffles, £15, Liberty
Iridescent Stemless Prosecco Glasses Set of Four, £25, Oliver Bonas
Fragrance Sticks, £18.50, Rituals
Heart Signet Ring, £21.95, Seol & Gold
This Works Love Sleep Breathe In, £21, This Works
Female Form Resin Vase, £19, Urban Outfitters
Reverence Aromatique Hand Balm, £21, Aesop
Pillow Talk Cards, £15, School Of Life
Mini Preserved Floral Bouquet, £14, Anthropologie
Jardin Plant Mister, £18, Anthropologie
Makeup Organiser with mirror, £19.99, Beautify
Valentine Necklace, £22.64, Cendre
Cleo Tanga Brief, £22.40, Dora Larsen
Pat McGrath Labs Mini Lip Gloss Trio – Red Opulence, £19, Net-A-Porter
Red Roses Travel Candle, £23, Jo Malone London
Valentine’s Goody Bag, £18, Hotel Chocolat
Lovelocket Bath Bomb, £7.50, Lush
Huda Beauty Ruby Obsessions, £25, Cult Beauty
I Will Always Love You: The Loves, Break-Ups & Songs That Have Made History Book, £10, Oliver Bonas
Val Sweetheart Plant, £6, Patch Plants
Sol de Janeiro Brazilian Kiss Lip Butter, £15, Cult Beauty
Balm Dot Com Trio, £25, Glossier
Valentine’s Day gifts for him under £30
Coffees of the World Gift Set, £25, Whittard
Star Map, from £20, Posterhaste
Sandalwood Scented Candle, £12, John Lewis & Partners
Striped Slippers, £9.90, Uniqlo
Grown Alchemist Amenity Kit, £19, Mr Porter
Sauvignon and Savouries, £20, Marks & Spencer
Sunday Rain Bamboo & Charcoal Foot Soak, £5, Oliver Bonas
Swizzels Matlow Love Hearts, £2.49, Waitrose
Kikkerland Felt Bedside Caddy, £17.50, ASOS
Starter Set, £10, Dollar Shave Club
Wireless Shower Speaker, £20, Typo
“Sole Mate” Sneaker Cleaning Kit, £20, Men’s Society
3-Piece Running Set, £17.99, H&M
Personalised Toblerone, £12.99, gettingpersonal.co.uk
Friends You Are My Lobster Mug, £9.99, Ocado
Camel Check Reversible Scarf, £14.99, Topman
Escentric Molecules Fragrance Discovery Set, £25, Liberty London
Vinyl Coasters Set, £9.99, I Want One Of Those
Dishoom: From Bombay with Love, £22.99, Waterstones
Artist Stripe Socks, £18, Paul Smith





Feature by Rebecca Fearn