Heard the name Uterqüe before? If not, you’re not alone. Despite its origins as the big sister to the ever-popular Zara, Uterqüe – part of the Lindex family which also encompasses Bershka, Massimo Dutti, Stradivarius and Pull and Bear – has steadily gained traction among the style set, but there are still far too many who have yet to have it brought to their attention.
But attention is exactly what it deserves, if you’re looking for a destination with on-trend pieces that will fast become wardrobe staples. After beginning life as an accessories line back in 2008, the brand has evolved and updated its strategy to include a range of carefully-selected ready-to-wear pieces each season, ‘in which quality materials and attention to detail are of the utmost importance.’
‘Limited-production collections, and a manufacturing process that is controlled from start to finish, result in garments that are made to stand the test of time and are destined to become must-have items for any woman who values quality above all else,’ it explains of its ethos on its website.
In short, while Zara’s affordable buys will give you your fast fashion fix, Uterqüe’s distinctly grown-up items are investments that can be treasured for years to come. Case in point: its S/S 19 collection, which has just landed online and blends luxe fabrics and features with unique silhouettes.
9 of the best new season Uterqüe buys to shop now