Perfume is one of the most personal things you can buy for someone else, so finding The One can be a challenge. Nail it, and you may have just gifted a loved one with their new signature scent, and they’ll think of you every time they spritz it on.
And with Christmas looming ever closer with each passing day, our minds are quickly turning to what we’ll gift our nearest and dearest with this festive season. Given the year we’ve all had, finding the perfect present feels even more crucial. Fragrance is a perfect gift to show someone how much you love them, you’ve just got to get it right.
With so much choice out there and something for every budget and taste, it can be easy to feel bamboozled by the world of perfumery. If you’re looking for a little guidance, knowing which are the UK’s favourite fragrances can be extremely helpful in narrowing down your search.
Luckily, we have just the information thanks to new research from Fragrance Direct, which analysed over 10,000 fragrances and used Google search data from the past 12 months to narrow down the top 10 most popular men’s and women’s fragrances in the UK today.