These are the UK’s favourite fragrances, starting from just £8

June 22, 2022

Perfume is one of the most personal things you can buy for someone else, so finding The One can be a challenge. Nail it, and you may have just gifted a loved one with their new signature scent, and they’ll think of you every time they spritz it on. Fragrance is a perfect gift to show someone how much you love them, you’ve just got to get it right.

With so much choice out there and something for every budget and taste, it can be easy to feel bamboozled by the world of perfumery. If you’re looking for a little guidance, knowing which are the UK’s favourite fragrances can be extremely helpful in narrowing down your search.

Luckily, we have just the information thanks to new research from The Fragrance Shop. Data collected from the retailer found that the most searched for fragrance brands are Dior, Tom Ford and Versace. When it comes to individual fragrances, people were searching for Angel and Alien by Thierry Mugler, Miss Dior by Dior and Black Opium by YSL.

When it comes to celebrity perfumes, Ariana Grande’s scent is the most searched for celebrity fragrance on the site. But it may comes as a surprise to see singer Shawn Mendes’ eponymous perfume is the third bestselling scent at The Fragrance Shop, with sales soaring by over 300 per cent after the fragrance went viral on TikTok. What’s more, it’s currently on sale for just £8!

But which perfumes are the bestsellers overall? Find out below…