Trinny London (founded by fashion and beauty maverick Trinny Woodall) has been churning out cult products for some time now. There’s the ‘miracle-working’ lip and line filler that sells one every 25 seconds, the ‘skin-perfecting’ BFF Cream, which has become the brand’s top-selling product, and not forgetting the genius stackable containers the make-up products come in to create mini handbag-sized make-up kits.
Back in January, another already-cult product from the brand was reimagined with a whole new look, new shades and new names: the BFF Eye Serum Concealer.
Trinny has made a name for herself in the skincare-make-up hybrid category, with products such as the BFF De-Stress Tinted Serum launching just last autumn. And the Trinny London BFF Eye is just as hard-working: described as if an eye cream and a concealer had a baby, ‘this little tube of concealing dynamite is more than makeup,’ says Trinny. ‘It has been my dream to create the ultimate non-crease under-eye concealer that combines the skincare benefits of active ingredients whilst delivering great coverage for dark circles.’
So what are those active ingredients Trinny talks about? Well, a Duo Peptide Complex helps to firm and tone while boosting microcirculation under the eye to reduce red and blue undertones; Hyaluronic acid delivers immediate hydration and improves skin’s texture; and stabilised Vitamin C brightens skin and awakens tired-looking eyes.
Meanwhile, the light, non-creasing, and buildable formula blends into the skin to conceal the appearance of dark circles, thus helping to mask the visible signs of stress – basically, it’s a ‘your skin but better’ scenario and it sells every 30 seconds so it must be good!
The 12 new stretchable shades all have new names, too. From lightest to darkest they are Isabelle, Maisie, Alice, Shannon, Rhianna, Josie, Akari, Salwa, Narinda, Rosa, Maya and Ola.
Naturally, BFF EYE has sold out countless times now too and recently amassed a waitlist of 12,532 people! When it was restocked earlier this week, Trinny London reported an increase in transactions of 270 per cent and has sold 100 products every hour. Phew!
If you want to get your hands on BFF Eye, we’d suggest adding it to your basket now – especially because the brand is running a very rare 10 per cent discount across almost all its products.
Buy Trinny London BFF Eye online at trinnylondon.com here