Trinny London’s relaunched BFF Eye is a serum and concealer in one

Trinny London (founded by fashion and beauty maverick Trinny Woodall) has been churning out cult products for some time now. There’s the ‘miracle-working’ lip and line filler that sells one every 25 seconds, the ‘skin-perfecting’ BFF Cream, which has become the brand’s top-selling product, and not forgetting the genius stackable containers the make-up products come in to create mini handbag-sized make-up kits.

And now, another already-cult product from the brand has been reimagined with a whole new look, new shades and new names: the BFF Eye Serum Concealer.

Trinny London BFF Eye Serum Concealer
Trinny London

Trinny is making a name for herself in the skincare-make-up hybrid category, with products such as the BFF De-Stress Tinted Serum launching just last autumn. And the Trinny London BFF Eye is just as hard-working: described as if an eye cream and a concealer had a baby, ‘this little tube of concealing dynamite is more than makeup,’ says Trinny. ‘It has been my dream to create the ultimate non crease under-eye concealer that combines the skincare benefits of active ingredients whilst delivering great coverage for dark circles.’

Trinny London BFF Eye Serum Concealer
Trinny London

So what are those active ingredients Trinny talks about? Well, a Duo Peptide Compelx helps to firm and tone while boosting microcirculation under the eye to reduce red and blue undertones; Hyaluronic acid ​delivers immediate hydration and improves skin’s texture; and stabilised Vitamin C​ brightens skin and awakens tired-looking eyes.

Trinny London BFF Eye Serum Concealer
Trinny London

BFF Eye Serum Concealer, £26, Trinny London

Meanwhile, the light, non-creasing, and buildable formula​ blends into the skin to conceal the appearance of dark circles, thus helping to mask the visible signs of stress – basically it’s a ‘your skin but better’ scenario, and what more could we want in the midst of a dark and gloomy January?

The 12 new stretchable shades all have new names, too. From lightest to darkest they are: Isabelle, Maisie, Alice, Shannon, Rhianna, Josie, Akari, Salwa, Narinda, Rosa, Maya and Ola.

You can buy the new-and-improved Trinny London BFF Eye online at Trinnylondon.com now.