Trinny London (founded by fashion and beauty maverick Trinny Woodall) has been churning out cult products for some time now. There’s the ‘miracle-working’ lip and line filler that sells one every 25 seconds, the ‘skin-perfecting’ BFF Cream, which has become the brand’s top-selling product, and not forgetting the genius stackable containers the make-up products come in to create mini handbag-sized make-up kits.
And now, another already-cult product from the brand has been reimagined with a whole new look, new shades and new names: the BFF Eye Serum Concealer.
Trinny is making a name for herself in the skincare-make-up hybrid category, with products such as the BFF De-Stress Tinted Serum launching just last autumn. And the Trinny London BFF Eye is just as hard-working: described as if an eye cream and a concealer had a baby, ‘this little tube of concealing dynamite is more than makeup,’ says Trinny. ‘It has been my dream to create the ultimate non crease under-eye concealer that combines the skincare benefits of active ingredients whilst delivering great coverage for dark circles.’
So what are those active ingredients Trinny talks about? Well, a Duo Peptide Compelx helps to firm and tone while boosting microcirculation under the eye to reduce red and blue undertones; Hyaluronic acid delivers immediate hydration and improves skin’s texture; and stabilised Vitamin C brightens skin and awakens tired-looking eyes.
Meanwhile, the light, non-creasing, and buildable formula blends into the skin to conceal the appearance of dark circles, thus helping to mask the visible signs of stress – basically it’s a ‘your skin but better’ scenario, and what more could we want in the midst of a dark and gloomy January?
The 12 new stretchable shades all have new names, too. From lightest to darkest they are: Isabelle, Maisie, Alice, Shannon, Rhianna, Josie, Akari, Salwa, Narinda, Rosa, Maya and Ola.
You can buy the new-and-improved Trinny London BFF Eye online at Trinnylondon.com now.