It’s crystal clear by now that Korea is the beauty destination for skincare buffs. For the past few years, the country has been hailed for its exceptions offerings, revolutionising the global beauty industry with game-changing treatments and products.
That’s why insiders across the country were beyond excited to hear about the latest K-beauty brand to launch in the UK – especially considering how popular it has already proven to be with shoppers in the US.
Too Cool For School, an incredibly sought-after cult Korean cosmetic brand, has finally landed in the UK on Lookfantastic, after 9,000 British consumers asked the brand to launch it.
The unique range uses the concepts from traditional home remedies, such as the (very seasonally appropriate) use of eggs. In fact, some of the most in-demand products in the collection and the packaging are inspired by eggs, making them the perfect beauty buy for Easter – not to mention their many benefits for the skin, of course.
The brand’s hero product, the Egg Mellow Cream priced at £29, is a real multi-tasker – you can use it as a serum, sleep mask or as a regular moisturiser – delivering a serious dose of hydration while tightening and toning the contours of the skin. The results speak for themselves, as it is so popular that it sells one unit every 12 seconds globally, according to Prima.
Similarly, the brand’s best-selling Egg Cream Mask Hydration priced at £22, has an equally impressive reputation, selling one unit every ten seconds worldwide. The microfibre mask uses ‘egg yolk and egg white work to deliver nourishment deep below the surface level, while refreshing coconut water intensely moisturises for a softer, more supple skin texture,’ Lookfantastic explains.
Ready to try discover the beauty benefits of eggs for yourself? As well as LookFantastic, you’ll find Too Cool For School in selected Boots stores and at FeelUnique too, so get cracking!