While it seemed as though everyone and their mother was doing Joe Wicks’ daily morning PE lessons during lockdown, there was in fact another YouTubing fitness fanatic who’s been quietly racking up the views and has surpassed The Body Coach as the most popular fitness YouTuber.
Lucy Wyndham-Read is an ex-army corporal turned fitness trainer who is best known for her 7-minute workout videos on Youtube. During lockdown, she managed to rack up an impressive 58 million views on her YouTube channel, while her most popular video of all – a 7 minute home workout that aims to help you lose belly fat – has been watched more than 75 million times in total.
This is according to OfCom’s latest Media Nations report, which revealed such statistics as 12 per cent of British adults have watched fitness videos since the country went into lockdown in March.
The report found that: ‘The most-watched British fitness channel, with 58 million views, is hosted by Lucy Wyndham-Read, who is best known for her seven-minute workouts,’ while ‘P.E. with Joe Wicks was the ninth most popular workout video, with total global views of 6.6 million. ‘
Lucy has gained 1.48 million subscribers to her YouTube channel, where she regularly shares short but effective workouts (there are currently 960 workouts and counting to chose from on her channel) that anyone can do, while her Instagram boasts a further 190 thousand followers. In total, her YouTube channel has harboured almost 200 million views across all her uploaded videos.
While her workouts are quick, fun and easy for all abilities to follow along with, there’s no doubt that her back story has also helped to inspire thousands to use exercise as a coping mechanism in hard times. Back in December last year, Lucy described to YOU magazine how exercise helped her cope with grief and bullying, despite not being ‘naturally sporty’.
Following a tragic accident in which her fiancé died in his barracks in Belfast, Lucy threw herself into exercise: ‘I’d run for miles, and before anyone was doing HIIT [high-intensity interval training], I was creating my own routines in my barracks room. Exercise became a release, helping to lift the sadness that enveloped me. I slept better, it gave me a focus and it was time alone to come to terms with what had happened.’