The Standard Hotel: A restored Brutalist building bustling with character

YOU’s interiors coordinator Charlotte Page (@stylingyourhome) takes a closer look at London’s vibrant hotel, The Standard…

The StandardWhere

King’s Cross London is buzzing with vibrant energy and style, which aptly defines The Standard. With awesome neighbours including the shopping and foodie hotspot, Coal Drops Yard, and the destination station, St Pancras, the hotel is in great company. If you’re after a city stay-cay that’ll make you feel like you’ve stepped into a Californian-style party – cool, colourful and filled with cocktails – The Standard is it.


The Standard, former Camden Council headquarters, has been restored to its current glory by Architectural firm Orms. The exterior of the brutalist building designed in the 1970s has been cleaned, extended and even has its own red pill-shaped lift immediately drawing the eye to the classic façade. Shawn Hausman Design has taken inspiration from the buildings exteriors, echoing the original window design throughout the interior of the hotel. The stylish, retro and rich interiors draw inspiration from the early 1970s.

As you walk in you are greeted by warmth, with a wood-burning open fire crackling against a vibrant red-tiled wall. The flicker of candlelight and ambient lighting reflects off the dark mahogany surfaces throughout. An impressive geometric-tiled feature wall designed by artist Lubna Chowdhary greets you as you check-in.

The StandardAfter taking in all the fine details of the lobby and surrounding areas – I was shown up to my room, named King of Kings… how intriguing? Transported by a whimsical, dark-mirrored lift it felt like walking into a fairground fun-house. As I stepped into my room, I could instantly see the inspiration behind its name, it’s certainly fit for a king. Everything in the room is well thought out and furnished to perfection. Rich red tones reflect through the room, across the desk, wardrobes and table, a visible contrast against the dark cobalt carpets. All your needs are catered to, from music, snacks and drinks, to fluffy white towels and a bed so comfy I’ve thought about it ever since. The showpiece of the room has to be the bathroom featuring floor-to-ceiling black and pastel pink rectangular tiles, with contrasting pastel green fixes. Tres chic!

From here we headed down to the Double Standard bar on the lower level and enjoyed Champagne on the plush terrace, with its surrounding palm trees and foliage teamed with striped umbrellas and the distinctive rich red and dark cobalt adorning the tables and chairs – it felt like we were on holiday (despite the English weather). What’s really special about the terrace was being able to sit opposite the original curved windows, being a brutalist fan it’s always an honour to be up close and personal. Our waiter even pointed out that the artist Banksy adorned the northern elevation of the building, what a treat! A rat holding a placard with an exclamation point on it, if The Standard couldn’t get any chicer, it just did. It’s very own Banksy, something to look out for when visiting.

The StandardYou can’t leave The Standard without visiting The Rooftop bar. En route you are wowed by the cosy Library Lounge, and as if you hadn’t had enough décor delights you can find textured walls, funky lighting and leather sofas that you can just melt into. Browsing the bookshelves, you notice it’s not just any library, books are categorised by ‘order and chaos’, ‘science’, ‘religion’ and ‘adult relationships’. Why not choose a cocktail from the extensive menu and wind down with something interesting to read? To say the views at the top were exceptional would be an understatement, arriving at The Rooftop bar, you can clearly see its appeal – panoramic views of the London skyline almost take your breath away.

The StandardA final word

Before you leave, don’t go without experiencing the Double Standard’s full English breakfast: crispy bacon, mushrooms, eggs made your way and of course all experienced in the comfort of its attractive interior, inspired by London’s famous transport system. Modernist fabric curtains and coat hangers reminiscent of the underground map all set against a concrete wall and red plump seating that makes you feel comfortable and cosy. I could not recommend this brutalist beauty anymore, you’re guaranteed to have a good time and an experience to remember.

Rooms start from £199 per night, book your visit at The Standard.

Review by Charlotte Page