The Ordinary’s new starter kits make it easier than ever to find the perfect skincare routine

The Ordinary is one of the bestselling affordable beauty brands of our time, but their products are not always the most straight-forward. With long scientific names and medicinal style packaging, us regular folk naturally can find the brand to be a bit of a head scratcher. For this reason, it’s especially challenging to work out where to start and what you should be using for your skin type. So the brand’s new starter kits could not have come at a better time.

The Ordinary

That’s right; the iconic budget skincare brand is now offering starter kits exclusively on Beauty Bay – and it makes finding your ideal skincare easier than ever. Whether you worry about your pigmentation or you’re all about trying retinol, there is a set for you in this new mini range.

There are four sets on offer, all of which cater to differing skin types and concerns. The first is aimed at breakouts and skin that is needs to hit refresh. The ‘Congestion Starter Pack‘ costs a bargain-friendly £14.75 and contains 100% Plant-Derived Squalane to gently hydrate skin, Niacinamide 10% + Zinc 1% to aid congestion by regulating sebum production, and a bottle of the Salicylic Acid 2% Solution, which can be used daily as a treatment to reduce inflammation caused by congested pores.

The Ordinary

The ‘Pigmentation Starter Pack,’ £19.25, as its name suggests, is great at brightening skin and targeting pigmented areas. It features the Alpha Arbutin 2% + HA, a serum which is great for dark spots, the Azelaic Acid Suspension 10%, a lightweight cream-gel, formulated to target dull skin, and the Glycolic Acid 7% Toning Solution to exfoliate, refine, and brighten.

The Ordinary

While the first two sets are targeted toward specific skincare concerns, the other two are more about preference. While one is a trio of retinol products (£14.95) in differing strengths, the other is an ‘Everyday Routine Starter Pack,’ which, priced at £32.95, contains all your skincare essentials, including a hydrating cleanser and serum, and an effective SPF.

The Ordinary

All four sets are currently available online at beautybay.com.