This £5.99 hyaluronic acid serum sells once every 60 seconds

When it comes to skincare, it’s the formula that is key but that doesn’t mean good quality, effective ingredients have to come at a premium; brands such as The Ordinary and, more recently, The Inkey List have proven that.

The latter launched in 2018 and with just 15 hero products that cost no more than £10. Then, in 2019, the brand added 5 new products to the line up to cater to both skincare beginners and serious beauty addicts.

One product, in particular, has become something of a runaway success, however. Yep, you guessed it, it’s The Inkey List Hyaluronic Acid which has become so sought after that it sells once every 60 seconds!

It’s really no surprise when you consider that the brand launched in Boots in 2020 and quickly saw sales skyrocket by 350 per cent; an impressive feat for such a new brand.



The Inkey List

The Inkey List Hyaluronic Acid Serum, £5.99, Boots

At just £5.99, the Hyaluronic Acid Serum is the brand’s bestseller but what does it do? Well, Hyaluronic Acid is often lauded as a super ingredient because it is capable of holding 1000 times its weight in water making it super hydrating for dry skin and helping it appear plumped and reduce the appearance of fine lines.

It’s not the only product from The Inkey List to received rave reviews though with the brand’s Apple Cider Vinegar Acid Peel being praised for its exfoliating effects and the Retionol Eye Cream for softening the appearance of wrinkles and fine lines.

Essentially, no matter what your skin concerns are, The Inkey List can help you address them, without breaking the bank. We’d recommend trying their skincare recipe builder a go first to help you create your own bespoke skincare routine.