Shopping for groceries is one of the biggest drains on most of our bank balances, and whether it’s a quick top-up on bread and milk or a full-to-the-brim trolley on a weekly shop, we often end up spending much more than we think.
However, new research from retail industry title The Grocer has revealed that you don’t need to start cutting coupons or scaling back on purchases to fill your fridge and cupboards. In fact, simply switching to a different supermarket could save you more than £21 per week.
As part of its latest pricing survey, one of which is conducted every week, the experts at The Grocer compared baskets of the same items from each of the big chain, and found that 20 of the 33 popular buys it price-checked were cheapest at German supermarket Lidl.
Usually, the title focuses on the ‘big four’ supermarkets (Asda, Tesco, Sainsbury’s and Morrisons), but this time allowed Lidl to participate as a ‘guest retailer’, and the chage certainly paid off. In fact, the entire shop, including items like chicken, olive oil and fruit, came to just £45.42 at Lidl – £21.32 less than the most expensive on the list, which was purchased from Waitrose.
Asda was shown to be the second best value, with the 33 items coming in at £49.27, followed by Sainsbury’s (£51.75), then Tesco, and Morrisons in fifth place.
Lidl UK chief executive Christian Härtnagel told The Mirror: ‘For the past 25 years, our high quality products at unbeatable prices have been drawing in new customers across all corners of Britain.
‘We’re finding that more and more shoppers are switching to us, from the other supermarkets, and our ambitious expansion programme will continue to bring our unique offering to new communities across the country.’
Before you grab your reusable bags and head directly to your local, it’s worth noting that Lidl’s closest rival, Aldi, was not included in the rankings this time around, and has won the most affordable top spot in previous listings – so it may be that the two German stores actually share the crown.
But if you currently do your weekly shop at Waitrose and are looking to save some cash, it’s certainly food for thought…