If you’re bored of black and done with denim, let us introduce you to your next wardrobe obsession: terracotta. While the word itself may conjure images of plant pots and tiles, the orangey-brown hue is set to be the fashion-forward colour for the rest of 2018.
Pinterest have revealed that saves for the shade have gone up a staggering 95 per cent over the past six months, and fashion app LIKEtoKNOW.it has noticed a surge in influencers wearing the colour too.
Although it might seem brighter and bolder than your usual go-to, terracotta clothing actually works surprisingly well as a neutral, looking just as good paired with clean white or rich navy as it does with lighter pastels. You can also style it tonally, sitting it next to a burnt orange or a pinkier print.
Not only this, but terracotta is the perfect transitional pick – invest now and it’ll carry you through the rest of the warmer months (it looks gorgeous with a tan) and make your autumn even chicer (think leather and chunky knits galore). And once the frost really finds it way in, you can layer it up for winter too.
Ready to try the trend? Retailers are already weaving it in to their collections – try ‘rust’, ‘clay’ and ‘brick’ in the search bars of their websites to bring up a range of suitable results.
Here are our favourite pieces so far, from accessories to entire outfits.