High street health and beauty chain Superdrug has announced that it will be offering checks for breast cancer symptoms in stores across the country as part of its new partnership with awareness charity, CoppaFeel!.
The retailer has teamed up with the charity to launch no-touch consultations, a service which is now available in 56 Superdrug health clinics in the UK after opening officially on Tuesday (19 March).
From now on, customers will be able to pre-book appointments in their local Superdrug. Every consultation will be with a trained nurse, who will show them how to check for breast cancer symptoms and guide them through each step.
The nurse will also advise on how often these checks should be done, and teach them what is and isn’t ‘normal’ to find when performing these self-examinations.
The new initiative comes after Superdrug carried out a survey of 2,000 women and found that 82 per cent do not feel comfortable discussing changes in their breasts. The retailer aims to change this and hopes to carry out over 100,000 appointments by the end of the first year of launch.
‘Our annual research shows for most women who aren’t checking their breasts, knowledge on what to look for remains the main barrier,’ says Sophie Dopierala, Director of Education and Health Communications at CoppaFeel!.
‘We are delighted to announce our partnership with Superdrug. Using their trained nurses to encourage people on how to check their boobs or pecs will ensure we are reaching a whole new audience with the breast awareness message.’
Similarly, Superdrug’s Health and Wellbeing Ambassador, Dr Pixie McKenna added: ‘Once you know how simple checking your breasts is, it can save your life. I am so pleased to see Superdrug nurses will be taking this initiative to all patients, everyone should be able to check whether on themselves or a partner, or even talking it through with a friend – the more conversations the better!’
The campaign is being fronted by former Love Island star Olivia Buckland, who opened up to fans on social media last year about her own breast cancer scare.