People are creating witty retro tourism posters to encourage staying at home

While tourism posters are normally plastered around the streets and the internet to entice people to visit a certain place, there’s a new trend sweeping across social media for vintage travel posters that encourage people not to visit.

stay at home tourism posters
@OwsWills/Twitter

As we continue to remain in lockdown here in the UK, all holidays are cancelled, however some people are still looking for ways to bend the rules, sometimes by hopping across the border to beautiful Wales.

Seeing an opportunity to have a bit of fun while reminding people to stay at home despite the beautiful spring weather, Owen Williams decided to make some travel posters to encourage people not to visit his home country of Wales.

Wales poster
@OwsWills/Twitter

With tag lines such as ‘See Wales – On the internet’, ‘North Wales – Better Not’ and ‘Snowdonia – don’t even think about it’, Owen’s designs take vintage Visit Wales tourism posters of recognisable Welsh landmarks and change the words to reflect a more pandemic-friendly message that encourages people to stay at home in a witty tone.

The posters came about after Owen saw Visit Wales’ tweet: ‘Visit Wales. Later’. He decided to have a bit more fun with the concept, and started the hashtag #dontvisitwaleschallenge.

Speaking to Insider about the project, Owen said: ‘It’s been incredibly funny… It’s given me some of the biggest belly laughs I’ve had in a long time, which, frankly, at this point in time, we could all do with a laugh.’

stay at home tourism posters
@OwsWills/Twitter

After seeing his creativity and the hashtag, other people have jumped aboard the no travel train and create posters discouraging people to visit their home towns and cities, including London.

‘You need that way to detach your brain from the insanity of what we’re going through right now,’ Owen commented. ‘There’s nothing I can do to spark change from a policy point of view or a legislative point of view… What I can do is inject foolishness into it.’

Wales poster
@OwsWills/Twitter

With everything going on right now, we welcome a bit of foolishness with open arms. Now, can we buy these as prints?