When something sells out within 48 hours, you know it’s got to be a winner. And that’s exactly what happened with a certain Cefinn jumper when it was first launched – and it’s not hard to see why.
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I woke on Tuesday at 4am and could hardly breathe. I was sweating (and, post-menopausal that I am, I never sweat) and racked with worry. I grabbed my hair, put my head in my hands, and said out loud, ‘What am I doing? What was I thinking?’