One of these £9 plumping lip products sells every 19 seconds

A growing number of us are becoming increasingly obsessed with obtaining the perfect pout. Some are turning to the professionals; the number of Google searches for lip fillers in the UK is now 10 times higher than in 2012, and lip augmentation is now one of the most popular cosmetic treatments in the country.

Others, however, have found a secret weapon that they can keep in their make-up bag – and it’s so popular that one sells every 19 seconds around the world.

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Soap & Glory’s Sexy Mother Pucker Lip Gloss has been a hero product for the brand for years, and continues to be their most popular make-up item to date. It comes in a range of 12 shades that span pink to plum, although The Mirror reports that the top seller is the universal ‘my lips but better’ nude, Bare Enough.

In addition to the usual shine and shimmer you’d expect from a great lip gloss, Sexy Mother Pucker contains signature lip plumping spheres, which ‘explode in volume when they meet the moisture on your lips’ (the brand explains them as ‘like tiny, dehydrated sponges that expand when they get wet’, if you need a visual).


Soap & Glory Sexy Mother Pucker, £9, Boots

These spheres are combined with Soap & Glory’s trademark lipswell plant oil infusion, which boosts circulation to enhance fullness, and cause the tingling sensation you feel upon application. The teamwork of these powerful ingredients leave even lips looking plumped up and seriously kissable, even if they’re naturally thin.

Don’t be put off if you’ve tried and, well, hated gloss products before – Sexy Mother Pucker could make you a convert. Reviewers say it has none of the stickiness and tackiness associated with the usual formulas, and instead goes on smoothly and stays all day – not bad when you consider you buy a tube and get change from a tenner.